What created the "Adobe licensing pop-up rule" in firewall?

This rule in my firewall was blocking updates and limiting CC features so as instructed in the wiki, I deleted it and everything started working great. But I was wondering where it came from in the first place. I had used the "Firewall" option in pop-up tools but it has said it failed since I was using a third party firewall (I'm not). So my questions are

1. What created the firewall rule
2. Why is it that despite using windows firewall genp says I'm using something else. (I even tried the steps on the wiki but in the list of AV programs, the cmd window only shows windows defender)