Companies in the EU are starting to look for ways to ditch Amazon, Google, and Microsoft cloud services for European ones

For Azure, there are established practices and recipes in place tho - you can hire an azure consultant that sets up the entire thing within 2 days, costs a couple thousand and at that point, it runs.

Don't get me wrong, I love managing everything myself and I would love it we could go back to the self-hosted business time, but for larger businesses, outsourcing everything to the cloud is just better, not only cost-wise, but also because you're basically handing the responsibility away.