Today, the Mexican Government introduced its new chocolate bar, priced at less than $1USD. Made of 50% cocoa, powdered milk, vanilla. No refined sugar, no artificial flavourings.
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But has 3 seals, what the fuck.
Now I don't really know that much about their system, but I would assume that almost every sweet would get at least one seal unless it's made very healthy and not a sweet anymore? I don't really speak Spanish, but in the link you sent there is an illustration of a girl smiling and holding a bag of cookies with two seals and with sparkles on the bag. Maybe the point is to choose the ones with fewer seals, and not to try to go for none?
You are right! The less seals the better, and we do activily look for products that have less than 3 seals. This being a "healthy product" with 3 seals is a red flag, because there are non healty products that do have 3 seals too. May be 2 seals can be more acceptable, but 3?? Non-sugar Coca-Cola has 0 seals, it only has labels, which says that the product have caffeine and endulcorants.
Edit: I post the Coca-Cola example to make you see the irony, because is real.
I see! Wow, sugarfree Coca-cola has no labels!? Yeah I guess it wouldn't get any of those five but I would never say it's healthy. Maybe they should revise the standards for the labels, especially if they're gonna make a snack marketed as healthy that gets 3 seals. Seems like being made from natural ingredients (such as cane sugar instead of sweeteners) and without flavorants or colorants (opposite of what Zero Coke did to not get any labels) is one of the big selling points of this chocolate bar, so perhaps it would be a good idea to account for this with the seals somehow. But then people might think the government is just changing the standards to their conveniences so I don't really know.
This is a really neat system for making your uneducated populace healthier. People can't be bothered to read so a single number to indicate something is unhealthy is rad.