I wouldn't compare companies to babies. Not only because they are organizations controlled by rational human beings, but if it is to treat their chase of profits as an inevitable urge, I think an animal is a more fitting metaphor, particularly regarding their disregard to human concerns, their potential to cause harm and that we sometimes need to restrain them for our well-being. It's deeply dysfunctional of our society when companies are only bound by law as far as it guarantees maximum profits to investors, when that often comes at the expense of the rest of society. If they can't help themselves, they should be treated accordingly and regulated.
When it comes to the particulars of how to effect preservation, the users themselves already do a lot of the work in preserving, they just need the protection to do so and not be punished by the law for it. The only requirement towards the companies, which makes for the greatest hurdle, is that companies which charge for online games ought to be obligated to release their servers on discontinuation. It already shows a certain disregard to customer rights that online games can charge players thousands of dollars for fictional digital in-game items, then they can close down the server and the value that player paid for is all gone. The player ought to have a way to retain what they paid for.
Of course this is a complex matter and it likely wouldn't be so simple, but it's not acceptable for things to remain as they are, when our culture is already facing losses exclusively because of the legal framework that was built.
Another thing to consider is how in the internet we are constantly communicating through derivative works which are technically intellectual infringement. Nearly every meme would count as such. But the law doesn't acknowledge it in any way, maybe because it would be a huge can of worms, and it would force them to recognize that copyright cannot be so strict as it has been codified, as it doesn't represent the moral values and habits of average people in today's society.