Twitter neighbours complain of lit-up ‘X’ sign working at high intensity

I’m all for calling it X.

Twitter is dead. Calling it X will drive that home.

Also, Twitter has amazing brand equity. Much of Twitter’s value was the brand. If this idiot is dumb enough to throw that away, I’ll gladly help him burn money.

I’d say it’s better if we just stop caring. If he wants to lose Twitter’s brand equity so bad, why don’t we let him?

Calling it X literally ruins billions of dollars in branding. Don't stop your enemy while they're making a mistake

How about calling it ex-Twitter?

Brand X is the most appropriate name for that site.