‘The Marvels’ Meltdown: Disney MCU Seeing Lowest B.O. Opening Ever At $47M+

deadline.com ‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update

SUNDAY AM WRITETHRU — after Saturday update: The last-minute push for The Marvels with an appearance by star Brie Larson on Friday’s The Tonight Show and at a theater in NYC post-actors…

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‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong

deadline.com /2023/11/box-office-the-marvels-1235599363/

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@neme I remember the advertising for The Marvels was pretty bad. You had commercials that felt like advertisements for the Marvel Cinematic Universe in general. One ad I got was like “Remember when Tony Stark built his first suit and became Iron Man? The Marvels, in theaters this November”
- I think I saw one trailer months ago that I looked up on YouTube. I'm pretty sure I never saw an actual ad for it. The first I heard it was out this weekend is articles like this. Doesn't that lack of advertising usually mean the studio has already written it off?
  
  Where I live I was inundated with Marvels advertising, it's been everywhere.

24 comments