2mo ago

Microsoft uses 'Copilot' for practically everything. A watchdog wants the company to change its advertising.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

5 comments

Why all the effort? Wait a few weeks and Microsoft will have renamed it themselves anyway.
NAD
You’d think people who think a lot about advertising would have picked a different agency name…
- It's a rebrand of their earlier Joint Symposium in Marketing.
I thought the BBB was just a company other companies paid for a logo, I didn't think they actually conducted any work at all other than sales.
- They do something once in a while to convince people it is worth getting that logo.