Paramount+ With Showtime Streaming Service Gets Renamed ‘Paramount+ Premium’

I worked at a company who hired 2 completely separate marking firms to determine if they should rebrand. 6 months and millions spent finally the big day arrived. We had an all hands to announce their findings and..... We are keeping the name! No change, people understand our brand and messaging! The marketing team was happy and back patted themselves.

We payed many millions of dollars for them to tell us to not change anything.

I will never understand marketing or why it's needed