Delta moves to eliminate set prices, use AI to set your personal ticket price
Delta moves to eliminate set prices, use AI to set your personal ticket price

fortune.com
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket

Oh look, a company that bought your "non personally identifiable" personal data and is now using it against you to determine how much it can get away with overcharging you.
That's the "innovation" that anti-privacy lobbyists say personal data protection laws would stifle.
Isn't it great?!
I love innovation.
All that aside, how do they intend to prove that their per customer pricing is not biased?
Its actually amusing as I was listing out potential biases... I couldn't actually see how it wouldn't be.
I think bias isn't the right word to use here. Discrimination should be more appropriate.