2w ago

The Disney+ Curse: How the Streaming Service Hurt Marvel, Star Wars and Pixar Brands - Over the last five years, Marvel and Star Wars Disney+ shows — with some exceptions — have seen declining streami

ca.news.yahoo.com

The Disney+ Curse: How the Streaming Service Hurt Marvel, Star Wars and Pixar Brands

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When you went to a Star Wars movie, it used to be special,” said a marketing exec from a rival studio
I am not sure if I totally agree with the articles central premise. Star Wars products haven’t been special for decades. It isn’t over saturation, it is just way too much garbage.
There MCU has completely over saturated the market and that was happening before Disney+ was the primary delivery vehicle
- Yeah I remember just getting tired of it around the time the first shows started coming out. It was oversaturating itself for a while before that.
i don't think it has anything to do with D+ or over saturation. Including movies, (with a few exceptions) Marvel has been making mediocre-to-bad stuff since Endgame and Star Wars really the entire time Disney has had it.
I guess D+ added more volume of junk, but to me it really is as simple as "just make good stuff". If it's good it's hard to over saturate.
edit: also I am not one of those people who likes to shit on marvel all the time. I loved phases 1-3 and endgame was one of my favorite cinematic experiences ever. I want to like all things marvel, they have just not been firing on all cylinders recently. Pretty much the same with star wars.
- Except for Andor, but that was a fluke.
  
  A beautiful glorious fluke
- This. Its just not that good. I got better things to do with my time than watch mediocre stuff.
The whole streaming fractionated system sucks. Its funny as all it would take is everyone giving them the middle finger and not subscribing. The fact folks can't do this to punish this corpo dystopia makes me sad for any potential future turnaround.
- I mean this is specifically referring to MCU/Star Wars content suffering, which is almost all on one service.
  
  Yes which is why I started saying the whole system sucks beyond this one. Its pretty much the same across the board with endless remakes and reuse of ip.
Buried in the article is this important line,
Disney+’s demands for content got more ambitious. The company, under CEO Bob Chapek (who was subsequently replaced by a returning Iger)
I know it's easy, but all these problems truly do rest with Bob Chapek. Chapek said more content and more content exclusive to Disney+.
Marvel announcing too many projects and putting out subpar ones? Chapek.
Star Wars announcing too many projects and pushing for more Disney+ content? Chapek.
Dumping fantastic Pixar films on Disney+? Chapek.
There is a reason he was replaced. And since he was replaced...
Marvel put out Thunderbolts* and Fantastic Four, two excellent Marvel films. Yes audiences are still hesitant, gaining them back will be a challenge.
Star Wars put out Andor season 2, one of the best Star Wars related media to be put out in recent history.
I haven't read the article and I'm not a licensed Disneyologist, so that's my disclaimer as well as defense for my stupidity.
I have a hard time thinking of this as a curse, though. This was a self-inflicted wound that was predictable. This isn't whoops we accidentally opened the gates of Hell because we didn't know any better. This is we forced a virgin to read some eerie Latin text in a book bound in human skin even though everybody told us it was a terrible idea and now this horny guy with a pitch fork is running around destroying our IP.
The "curse" is bad management... but sure, let's pretend it's a mistery to spare the C Suit's feelings
Disney killed them by releasing slop year after year. Basically flooding the market with shit.
50 years of superhero movies and turns out there's no heroes at all.

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