Bud lite lost more in revenue partnering with a trans spokesperson, than Corona did for having the same name as a virus that caused a global pandemic.
What a time to be alive.
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FYI both Corona and Bud Lite are products, not companies.
Anheuser-Busch (the company that produces both beers you mentioned) experienced no discernible loss in revenue from kidd rock shooting cans of beer, or the COVID-19 pandemic.
"In the week ending June 3, Bud Light's sales revenue—the brand's dollar income—was down 24.4 percent compared to the same week a year ago."
"The company's global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch's global volume.
This guardian link states that Anhesuser-Busch sales have dropped 25%, seems like that would affect it.
This is incorrect.
Sales of Bud Light and Budweiser dropped 24.6% and 9.2%,
This is a drop in sales of the product, not the company as a whole.
Would be interesting to know if any of their other offerings experienced an increase in sales
You think the people protesting bud for this are smart enough to know the difference and not buy something else by them? I'd be shocked if we could pick 10 protestors and more than 2 hadn't bought another product by them.
I asked this question of some family members who know people who protested Bud Lite. They said everyone was switching to Miller and Coors instead of Busch, because Busch is also AB InBev.
So at least some of the people upset about the trans thing knew enough to avoid the company, not the brand.
Which shouldn’t be surprising. People are people everywhere, even if they have some misguided views it doesn’t mean they’re idiots in every aspect of their lives. It’s important to remember that, otherwise it’s very easy to dehumanize those you disagree with.
A lot of people on social media are acting like this boycott didn't work. It totally did. Love it or hate it, it worked.
It's a good thing these people are dehumanizing others
I’m specifically advocating against dehumanization.
You can’t fight fire with fire.
You can't fight intolerance with tolerance though.
You can’t fight intolerance with tolerance though.
I never said you should. I’m merely saying that we need to remember that the person being intolerant is a person, with the same complexities and nuances as every other person. I’m saying we ought to fight a lack of understanding by being understanding. We should fight intolerance with kindness and correction rather than combativeness.
When possible and within reason, obviously. But if our first response to intolerance is shunning and judgement, then there is no path to tolerance for that individual. If our goal is to improve society, it cannot be done with spite and punishment as the initial tools.
I wouldn’t be who I am today if people had decided not to engage with my youthful intolerance in a way that led me to think more.
Well that's very high minded of you, and I applaud your energy for this. I, however, no longer have the time nor the energy to engage with those kind of people. The difference between you and they is that you engaged in good faith and were willing to learn. They engage in bad faith and are only trying to disrupt and divide.
Kick them out and move on. They can learn by standing out in the cold. My kindness is reserved for those who abide by our social contract.
And if the margins on those other products are better...
Almost certainly. They boycotted Bud Light and rushed out to buy one of the 9000 other beers AB makes.
Right but are you sure it was the trans thing and not the fact that bud light tastes like beaver piss?
I can’t believe they boast that they use rice in it. It’s literally a filler.
Conclusion: Only fascists and idiots drink beaver piss.