Jakob Nielsen is betting it all on gen AI
Jakob Nielsen is betting it all on gen AI
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This is not so much about a particular post but rather to document Jakob Nielsen's relentless generative AI boosting.
His weekly updates are so saturated with AI subject matter and every image is AI generated they are unreadable and I can only assume the text is AI generated as well. It really doesn't matter if it isn't, in fact, because he's demonstrating in real-time how damaging the AI aesthetic is to a brand.
He also seems to be mentioning his 40 years of expertise a lot more, which might be a reaction to some negative feedback. I want to dig deeper, but I don't like the feeling that I'll have to read generated stuff carefully.
His latest newsletter triggered this post because he links to a terrible AI generated song he made (with the line "Jakob Nielsen with UX fame, forty-one years, still in the game") and spends most of the newsletter talking about the process.
I'm so glad I have no idea what this means because it's surely stupid and awful.
If I were to guess (shoot me if I’m mansplaining) he’s suggesting we use AI in cultural niches to generate content. i.e. the thing where AI doofuses think it’s cool to automate the fun parts of human experience out of our hands.
You know you’ve done bad when you create the conditions for “got to give him credit for putting the work in” to this guy https://youtu.be/JZYZoQQ6LJQ
I like playing with these generative models but they're strictly for making weird pictures and stupid songs. Seeing the usage these very serious people make of it it's like they're looking into Fisher-Price hardware for the office.
spam, spam, spam