That's not really a fair description of what's going on.
There is absolutely nothing wrong with a recommendation algorithm, can you imagine trying to use Netflix if it didn't tell you about any of the shows and you just have to guess and type in a film in order to see if it existed?
The problem with algorithms is when they're the only option, or when they are invisible and you think you are getting a timeline of people you've subscribed to, but really you're getting an algorithm optimizing retention. As long as it's just recommending stuff there's nothing wrong with it, in fact as a lot of people point out, it's kind of necessary.