2y ago

Top Apple analyst says MacBook demand has fallen 'significantly'

www.cnbc.com Top Apple analyst says MacBook demand has fallen 'significantly'

A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.

Top Apple analyst says MacBook demand has fallen 'significantly'::A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.

You're viewing a single thread.

177 comments

Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good. I replaced an Intel MacBook Pro with an M2 Air and I’m not going to need another machine until this thing stops working. People shouldn’t need to buy new laptops every couple of years. This is a win in my eyes.
- Plus everyone bought new tech during the pandemic, and now it's over people are going outside and touching grass again so they don't need the latest tech just 2.5 years later.
  Plus the M2 MBP is barely an upgrade over the M1.
- Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good....I’m not going to need another machine until this thing stops working.
  Saying that the market has reached a saturation point for Apple Silicon Macbooks is kinda silly. Apple Silicon is good, but it isn't some miracle tech that defies market dynamics. The only area that Apple Silicon really excels at compared to the competition is battery life, but there's a lot of other laptops that already beat it in terms of CPU and GPU performance.
  There's still room for Apple to grow, especially since they're focusing on gaming now. The fact that Mac demand is falling in light of this indicates that there's more at play than just everyone being content with their current Macs. Even if that was the case, why wouldn't something so good be attracting new customers? Apple's userbase is still a tiny fraction compared to Windows. If Apple Silicon is so good, why aren't people flocking over in droves, especially since Windows literally has no answer to Apple Silicon?
  Price is a huge motivating factor, especially since the economy's going to shit.
  
  I just plug my laptop in most of the time so I don't need to spend 2k+ for "apple silicon". If I need mobile computing I have an android phone for that.
  The amount of things a mobile phone can do is amazing, unless you are a developer who is away from a power outlet the use cases are dwindling by the day.
- Or until Apple decides that, for some reason, your M2 can’t run their newest operating system and eventually apps don’t support your operating system anymore.
  
  So like 7-10 years?
  
  You mean in 5-7 years when those devices are completely outdated?
  
  This is going to blow your mind, but your computer doesn't actually explode when it stops getting updates. You can keep using it as long as the tools you use don't specifically require a new feature. I know, it's crazy, but it's true.
  
  This is going to blow your mind but from a security perspective this is the dumbest thing you can do
  
  Older Macs often get extra security updates even after they stop getting new OS updates. But if you’re the type of person to use a decade-old machine, I suspect that security isn’t your top concern.
  Also, you can pretty easily get new versions of MacOS running on unsupported hardware, so it’s a non-issue no matter how you look at it.
  
  That's great but the initial statement was very ignorant
  
  Not really, but you’re welcome to your opinion I guess.
  
  But you already can't install MS 365 on Big Sur.
  
  And? Not everyone uses MS 365.
  
  That was true for windows machines until Win 11 started forcing the TPM requirement
  
  Windows should generally be treated like malware for this sort of reason
- The M2 chips and presumably the M3 as well are incredibly sophisticated but they're not powerful exactly, they're just power efficient. They deliver excellent performance for their power draw.
  But if I actually want to high performance chip I can get better options as long as I don't care about battery life, and if I need a high performance chip I probably don't actually care about battery life.
  So it's good for people that want reasonably good performance on the go but no power use really cares.
  
  The bigger point here is that if you need that kind of power, it comes with compromises to battery life, heat, and device longevity.
  Apple silicon is just fast enough for most workloads you want on a laptop, and can handle surprisingly heavy video workloads. For anything more, a desktop is a better idea than a laptop anyways.
  There’s definitely a niche for desktop replacement class laptops, but that is a niche. Gaming laptops are still king though. You don’t buy a macbook for gaming.
  
  Gaming laptops are such a terrible way to game that I can’t think of a situation where I’d recommend one.
  For budget reasons, get a console or build a couple gen old desktop for a cheaper price.
  For portability? Get a Steam Deck.
  If you’re gaming at the dining room table, it’d be better if it were a Steam deck. On the couch? Game on your console if you have one; if you instead have a PC, game on it hooked up here.
  Doing non gaming stuff? Well, you probably don’t need a gaming laptop for that - a “productivity” laptop makes more sense.
  And of course, that’s where MacBooks shine.
  
  Admittedly I am in a weird situation where consoles and steam deck are both off the table. I am a bit of a framerate junkie. 30fps is unplayable.
  Amusingly my m1 max macbook can actually hold 120fps in final fantasy xiv and actually has a 120hz screen, but those specs for the price would make no sense if this wasn’t also my main productivity system. The battery life, heat, speakers and screen quality are all huge bonuses in this case.
  A steam deck would never satisfy me, so a gaming laptop would have been mandatory for travel if not for my macbook.
- I replaced my surface pronwith a surface pro 9. So went from February 2013 to Nov 2022. Worked well for me sll that time.
  Surface pro 9 won't get replaced until the 30s
  Just don't buy cheap shit
  
  Just don't buy cheap shit
  For a lot of people that's easier said than done, shits expensive yo
  That said, I had bought a Sony Vaio in 2012 that just crapped out last year, and I replaced it with an upper end Lenovo Thinkpad that'll hopefully get similar mileage. Same with phones, I bought a OnePlus 8 Pro in 2020 that is still humming along seamlessly. Before that, I had a Nexus that I had had forever (and kept working thanks to CyanogenMod/LineageOS).
  There's a huge benefit in buying high quality stuff in that they usually tend to last a lot longer than middle of the road/low end. Then again, I'm extremely thankful that I've worked my way into a financial position to do so. But alas, it's Vimes Boots Theory at work.
  
  I still have a 2011 MacBook Pro at home, trucking along running Monterey like a champ. Absolutely solid little machine, that, but it ought to be considering how much I paid for it back then.
  
  Save up longer to buy a higher quality device or be prepared to replace the device more often
  
  My surface pro 4 is still awesome and does everything I expect it to be able to do.
  
  I only replaced my original pro because of the battery life. Now I use it in my basement for my 3d printers
  
  Right on! :)
  
  I remember buying a surface pro 2 when it came out. Battery crapped after 2 years of light use. Hinges failed on keyboard. All around very cheaply built. I heard they got better after that but I never bothered going back to the surface lineup. It was a really disappointing product compared to it's apple counterparts.
  
  I had never experienced that. My pro 1 is still working but the battery life after a decade is less than an hour.
  Apple has had a slew of problem models like butterfly keyboards and other crapple issues. But of you enjoy them more power to you.
  
  I'm not following — what's the cheap shit you're referring to here?
  It's cool that you were able to keep your Surface for so long though. I wish more people would hang onto their tech until it actually needs replacing.
  
  Cheap laptops. When you buy a quality / smilingly priced windows laptop they can last as long as a Mac book
  
  Ah, gotcha. Yeah, I often find myself pushing friends and family to spend a little bit more on laptops (regardless of brand) because I know they could keep them for longer if they did. I always remind them that it's cheaper to buy a good laptop once than it is to buy three shitty ones.
  
  Yup. Buy a $500 windows laptop and kf course it would end up failing before a $2000 Mac book
  
  My personal Mac laptop lost connection from video card to board. It is a well known issue in older models.
  That was the last Mac I bought. I didn’t see a reason to drop $3k when I could get something as good for half the price.
  But I risked if Linux would run on hardware…
  
  Okay? I don’t get what that has to do with what I said though. I’d love to see the half-the-price-but-just-as-good options today though, I’m not aware of any.
  
  My Asus laptop from 2011 is still running with Linux. But, it's time to change this one after 12 years.
  It cost me a huge amount of money at the time but worth it.
- It could be that.
  My first thought is that it might be the post-lockdown tech demand crash hitting Apple later than it hit the rest of the industry. If I remember right Apple was holding on fairly well when the market first started to crash as society shifted into a "post-Covid" mentality, relative to their competition.
  Could be that for whatever reason the drop in demand for Apple was just delayed by about a year.
- Right? Thats what “falling demand” should be attributed to. It’s a computer which will last years because of how capable it is. I’m not sure expecting people to upgrade computers year over year is the right metric for how well a product lineup is doing.
  Apple Silicon chips are game changers, the rate of adoption is going to different compared to phones or a different product category however.
- I see the ARM Apple machines as less valuable than the Intel ones.
  Macbooks from circa 2007 to recently were PC-compatible machines, you could run Windows or a standard version of Linux on them. They were often well-built, and since Apple kept to a fairly limited subset of hardware it was easy to support them.
  The M1 and M2 machines cannot run Windows and are pretty incompetent at running Linux, so if your hobby or job requires either of those platforms Apple no longer offers that value to customers.
  
  I'm running Windows ARM just fine with parallels on my M1 MBP. Haven't had any issues, even weird legacy software that needs serial drivers works fine. MS did a great job with the ARM version of Windows.
  
  All the higher ups at work used to run macbooks mostly because they were built well and looked good. But they ran windows because we don't make any software for Mac. An M1 is useless to them (our software is not compatible with parallels as the 3d support just isn't good enough)
  It's not even that unusual based on the support queries we get.. still get the occasional salesman who has 'upgraded' to an M1 and has to be given the bad news.
  
  I will say, my one concern for my 15" Air is the shelf life is currently limited to whatever Apple decides it to be. With my previous Intel MacBooks, I could string a few extra years out of them with Opencore, but as it stands that won't be an option when Apple drop OS support for my M2. The same is true of those Intel machines though; what will happen to them once macOS no longer supports non AS hardware?
  Perhaps by then, the devs behind Opencore will have figured out how to get AS software working on Intel hardware, and will have cracked being able to run the latest macOS on unsupported M1/2 chips, but we'll have to wait and see.
  All that said, my Air is only a few months old, and should reasonably expect to see updates for a good 5/6 years, by which time Asahi Linux ought to be a rock solid alternative if needs be.
  
  Meanwhile I've got a 4th gen Intel Dell sitting behind me that turns ten next June, and it will likely be supported by Linux Mint for several more decades.
  
  I mean, sure, although I think the people who need to do that are a pretty small niche. But you could also just run Parallels and call it a day.
- My 5 year old 2015 model macbook pro still works the same as the day I bought it. I have zero need for upgrading to a newer model.
  
  Same with my 2012 one! However I am a video editor, so the M1 Max is my current system. Not sure my 2012 mbp could handle 4k video unfortunately! 😂

177 comments