What's something you don't get the hype about?

Bacon is a subset of pork belly. I love pork belly. But there's so many more ways to prepare it than curing it and optionally smoking it. Indeed my favourite way of eating it involves steaming it.

As for the marketing campaign, like the de Beers campaign, it dates back a lot farther than people think today. The beginnings of baconmania traces back to the 1920s. One of the pioneers of PR directed a campaign that included finding 5000 doctors willing to say that a "heavy" breakfast was healthy for you and that bacon and eggs were a perfect breakfast food. This was then presented in media as "scientific consensus" and thus began the age of bacon for breakfast.

That's how things stood until the 1960s. Bacon and eggs was a standard breakfast food. Pork sales were doing well, and pork bellies were a nice piece of extra income. But then the reputation for red meat started to slide. By the '70s all red meats started to slide, and the added anti-fat movement cause pork sales to tank across the board. Various pork marketing boards started making deals with fast food restaurants to push bacon as a way to boost pork bellies at least. They partnered with restaurants to create recipes that involved bacon as a "versatile ingredients" instead of just breakfast food. Bacon on salads. Bacon on sandwiches. Bacon here, bacon there. And with this, paired with, naturally, a whole lot of money poured into marketing (costs split down the middle with the partnered restaurants) the beginnings of baconmania started.

By the mid-80s, with the establishment of the National Pork Board, baconmania truly took hold as said board pushed pork in all its forms (anybody remember "The Other White Meat"?) both as a "lean" alternative to beef and shoving bacon into anything imaginable (chocolate cookies, say) as some kind of "flavour treat". This marketing campaign started to ramp up just in time for the arrival of public Internet and thus were the seeds planted for the bacon insanity today.

Baconmania is a cynically manipulated set of marketing campaigns that dates back a hundred years and is going strong, rivalling "A Diamond is Forever" for effectiveness and endurance.