You need enough people to start doing something that the simulation can't cope with. Be the change you want to see in the matrix. Cook an entire lasagna and dump it into your underpants.
If you create more simultaneous activity than the processing power can handle it might overwhelm the system and create stuttering, etc. But I feel like we're doing a ton already, maybe creating an award for commercials specifically about apples might be the straw that breaks the camel's back?