First he came for escrow services, and I said nothing, because I didn’t know anything about escrow services.
Then he came for cars, and I’m not a huge car kinda guy so meh.
Then he came for rockets, and a rocket scientist I am not.
Then he did something, I think, about tunnels. Who knows about tunnels? Anyone?
And then he came for software/social media, and I, and a whole shedload of people happen to know a fair bit about software and social media, and then we knew he was an idiot, and it was too late.