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What ways do you find different media?

Whether it's music, books, games, tv or movies, if you tune out most of the marketing, how do you go about finding new or old stuff? Word of mouth, new marketing (i.e. influencers/YouTubers), or do you ride the related artists/recommendations on stuff like Spotify/Last.fm/YouTube/Netflix/etc.? Or perhaps something else entirely?

I'm sure it's a mix for everyone, however I'd love to read of some of the ways that one might not think of to find different new or old media!

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