Elon Musk’s X just sued a nonprofit advertising group out of existence
Elon Musk’s X just sued a nonprofit advertising group out of existence
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.
The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
Remember, if you advertise on a Musk property and then decide not to advertise there anymore, he'll sue you.
197Business genius devises plan to never get new advertisers.
69“That’s a future supergenius Elon problem”, thought present supergenius Elon.
9
Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.
111Exactly this. It makes no material difference, and it's more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.
71And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?
10
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.
95The signal to other advertisers is more of a victory than the case itself.
33It isn't though - this is an industry group that helped vet platforms... given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive... also the Streisand effect.
29The actual message is to not create a single entity that could be sued like this. Businesses can still get the same information and make the same decisions. Suing companies directly because they won't advertise on Twitter would itself be pointless and good for the lulz. But that's Twitter's next move. Will they hook us up? Popcorn is waiting.
9I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.
2
I mean, it'd be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons
7the fuck is x
1No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren't stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.
Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.
4
SLAPP for me but not for thee.
71meanwhile next month, "The new group World Alliance for Responsible Media, also known as WARM, is a voluntary ad-industry initiative..."
53I wouldn't be surprised. Transfer the funds, dissolve the entity, so they don't need to waste money fighting frivolous lawsuits and open up under a different entity.
31They should call themselves twitter. The name isn't in use anymore.
5
GARM used to warn advertisers when their ads were being displayed next to objectionable material. With the warning system gone, Advertisers should now revert to a fail-safe state and stop using Xitter entirely.
Meanwhile, anyone still using Xitter should absolutely get in the habit of taking screenshots of ads next to heinous nazi bullshit, and then calling out the companies on why they support that kind of thing.
37If you’re still using Twitter, you’re supporting this.
29I doubt many, if any, on Lemmy, use Twitter.
5You’d be surprised.
5
i wouldnt use twitter, BUT I CANT FUCKING READ ANYTHING ON IT WITHOUT AN ACCOUNT.
I WANT TO WATCH DON TRUMP JR SAY TIM WALZ DRINKS HORSE CUM FROM THE FIRST PERSON FOR FUCKS SAKE JUST LET ME READ THE DOGSHIT ON YOUR HORRIBLE WEBSITE.
i FUCKING hate this website.
1
nonprofit advertising group
Watdafuq is a nonprofit advertising group? I'm assuming they weren't just public service announcements...
13Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It's a non-profit association of for-profit companies.
20Just a way to structure an organization so folks don't have to pay taxes twice. You'd do the same to a lobbying organization.
5
And nothing of value was lost
2No shit, non-profit? It's a consortium of the world's largest advertisers. You can hate Musk, and hate them at the same time. I would go so far as to say that's the only reasonable view on the matter.
19Yep my thoughts exactly
6The org's mission was to tell advertisers when they're advertising next to hate crimes. You really don't want advertisers to make money from ads next to hate crimes, because that incentivizes people posting nazi shit on social media. And this org would prevent that. It's not a bad thing.
Its disappearance won't really matter much because it's a paper fiction anyway, and there'll be another one.
2
Fuck this guy. He needs reigning in .
1CNN - News Source Context (Click to view Full Report)
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https://www.cnn.com/2024/08/09/tech/elon-musk-garm-advertisers-lawsuit/index.html
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