RIP Twitter’s iconic bird logo

This is so wacky it's astounding.

You don't buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.

What is the end game here?

Twitter gets their iconic branding enshrined in the dictionary as a verb - one of the very few companies that have achieved the feat - and Elon chucks it all in the bin.

This is the poster child for enshittification; RIP bluebird, we salute what you were.

The only reasonable answer is that Musk is intentionally killing Twitter, which is conspiracy theory levels of dumb.

The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.

This is a stupid move. It's like Google changing its name to something else. Now everyone says "you need to Google this" instead of "you need to search this on the internet". Twitter has become a recognised brand and tweeting has become a verb in the dictionary. He's destroying years of work. At this point, we can safely say that his behaviour is not rational.

Are people really still convincing themselves this is a 5D chess move.

After everything else, are we still doing that?

The real x logo is of course from Xorg. Never forget that.

This is beyond dumb. Such an iconic logo that was already such a huge part of their brand. Not even a logo that needed to be changed. This will cause major confusion for some old people.

Seeing the care that went into designing the original logo, only to be replaced with... I keep wanting to call it clipart, but clipart is less lazy than this.

I really don’t understand Elon’s plan with all this.

Maybe he never had one.

Everyone knows and recognizes Twitter, changing makes no sense.

So, if there's no more bird, then we shouldn't call them "tweets." What should they be called now? X-cretions?

So if Twitter is now ”X", what will tweets be called?

This is just proverbial middle finger from Elon to the PayPal shareholders because he couldn't get his way, now he is in a position where he can do this and no shareholder can criticise him for doing so.
The brand 'X' doesn't have any meaning behind it. 'M' maybe so but that would be a stretch.

Is that a Norwegian Blue? Lovely plumage.

@mastermind White X on a black background. It couldn't have less character and personality. The branding wasn't the issue with Twitter. Let's recap: Twitter is struggling, Elon buys Twitter, makes it a worse platform for users, introduces authentication by payment, restricts the access to the platform, and then changes the only good thing about Twitter, the branding.

Enshittification continues…

He should write a "How to Destroy a Company for Dummies" book

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