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How is Lemmy going to make money?

If the reddit exodus happens and Lemmy gets even 2% of reddit's daily active users, how will Lemmy sustain the increased traffic? I know donations are an option, but I don't think long term donations will be sustainable. Most users will never donate.

I know the goal of Lemmy isn't to make money, but I know that servers and storage costs add up quickly. Not to mention the development costs.

I would love to hear the plans for how to offset those costs in the future?

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