The politics of radio: New station DWPM Radyo 630 is born
The politics of radio: New station DWPM Radyo 630 is born
(3rd UPDATE) ABS-CBN returns to free radio more than three years after losing its frequencies and getting its franchise renewal rejected in 2020. DWPM Radyo 630 launches with 'Gising Pilipinas' anchored by ABS-CBN veterans Alvin Elchico and Doris Bigornia.
MANILA, Philippines – New radio station DWPM Radyo 630, a joint undertaking between ABS-CBN and House Speaker Martin Romualdez’s Prime Media Holdings Incorporated (Prime Media), launched softly on Friday, June 30, a development that will be keenly watched on how this project will fare under the administration of President Ferdinand Marcos Jr..
As disclosed last month when ABS-CBN announced the closure of its news channel TeleRadyo due to financial losses, Prime Media has a controlling 51% in a joint venture company, while ABS-CBN owns 49% of the company. In the joint venture, ABS-CBN will provide the content, while Prime Media controls the broadcasting.
DWPM Radyo 630 TeleRadyo Serbisyo Para sa Mamamayan (TeleRadyo Service For the People) signals ABS-CBN’s return on free radio, more than three years after it lost its free-to-air channels. It is also on ABS-CBN’s cable service, Sky Cable, and other cable subscribers, as well as ABS-CBN’s The Filipino Channel.
The station opened with the program, Gising Pilipinas, anchored by veteran ABS-CBN reporters Alvin Elchico and Doris Bigornia from 6 am to 7:30 am. They were the former hosts of TeleRadyo’s SRO from 8 pm to 10 pm. Elchico said the new station was still unavailable on YouTube.