An absurd change followed by rolling it back to an “acceptable” version that is still worse than their original position prior to the initial announcement.
This is a psychological manipulation.
And more to the point it ignores the issue of their violation of trust and consistency.
This is still precedent, they still showed their hand.
They want to have “passive income” at your expense.
Don't worry, 90% of our users won't have to pay anything at all! Just ignore that like 50% are people who downloaded Unity to mess around for a bit and never made anything other than a "hello world" or similar.
They’ve proven they can’t be trusted. The people who devised and attempted to enact this plan - the exec team - have not gone anywhere, and they aren’t going to. They have shown the industry who they are, and they clearly don’t give a shit about business ethics or even legality (the AppLovin shit smells an awful fucking lot like anticompetitive market interference). They will definitely try something similar in the future.
I still think its a terrible idea to start a new project in unity, but for developers who are too far into a project to reasonably switch without spending a lot of time or money (like Ultrakill or Silksong), this is good as it means they can finish their games without having to worry about a passive income loss which could put them out of business.