Lego is doing a great job here exploring alternative materials and encouraging research and production.
It's absurd that they seem to be doing it all by themselves. Plastic is everywhere, everybody claims to care, but Lego seems to be the only ones to put their money where their mouth is.
Probably helps that they've realised they can pretty much charge any price for their pieces of plastic. So they have money to spend. But still.
Not sure if people realize that Lego has spent a lot of money to engineer a recyclable Lego brick that has the same exact quality as the old ones that they want to get rid of specifically for the environment. The only next best thing to this would be to shut Lego down.
Nope, not good enough. No more plastics, anywhere, ever.
I had someone on here tell me unironically that buying an electric car for my next car and recharging it off solar power on my house was just as bad as driving a gas guzzler everywhere due to microplastics from the tyres and the carbon cost of manufacturing the car.
I think some people on Lemmy won't be happy until life is loincloths and spears again.
LEGO are the plastic equivalent of the direct carbon capture idea! Buy enough LEGO and eventually all plastic will be LEGO! This is a joke but not sarcasm I love LEGOs.