A hurdle towards reducing the environmental impact of automobile manufacturing

cross-posted from: https://lemmy.world/post/19780050

In an interview with POLITICO, Cleveland-Cliffs CEO Lourenco Goncalves said the Ohio-based company produces the steel with the lowest carbon emissions in the world. But he said his company cannot persuade buyers, mostly in the automobile sector, to pay the price to cover the costs of producing more environmentally friendly steel.

Cars! Fuck em.