Ford Chairman & CEO Jim Farley Wakes After Decade-long Nap, Shocked By China's EVs - CleanTechnica

Ford has been too busy selling $80,000 trucks to worry about cars and EVs.

An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.

Auto industry mismanagement is redundant.

Oh my that damage control speech from Ford the article was forced to include does not work in the direction they hope it does.

There is actual fear to be perceived as Incompetent in there.

The reporters did very little to sugarcoat that they got told to edit it. Basically a copyPaste of fords demands of what needed to be talked about

They still build the only real EV truck though

• The arrogance of seeing only established manufacturers.
• The self-centeredness of assuming US and European are the only markets that matter, and product mix in US is more profitable.
• The instant gratification of not thinking beyond quarterly financials.
• The lack of knowledge of his own business and how to fit engineering timelines into marketing timelines

It was crazy visiting China last year. The EVs that everyday people are driving feel so polished and futuristic in many ways.

Lol, the corrections... "We didn't sleep, we sold 5 cars!"

They are still sleeping. The petrol corruption runs so deep, it will the downfall of the western industry.

He was not alone in his sleep. Volkswagen and Mercedes have been sleeping about as deep and long.

They're the world's factory, of course they'll build better and cheaper.

Wish we still had Chris Farley around instead of his dumbass brother…seriously this is Chris Farley’s brother.

It says they went to China in 2023 though?

China makes everything better & cheaper, not just cars.