2 mo. ago • 97%

How the success of Baldur's Gate 3 and Monopoly Go are driving Hasbro's "all in" digital strategy

www.gamesindustry.biz How the success of Baldur's Gate 3 and Monopoly Go are driving Hasbro's "all in" digital strategy

Earlier this year, the CEO of Hasbro said the firm was "going all in on digital play."

17 comments

They probably should have thought longer about the success of Baldur's Gate 3 before burning their bridge with Larian.

It wasn't their IP that made it succeed, it was the quality of the developer. D&D as a brand is worthless if they just sell it to the highest bidder and don't give a damn about quality.

88
- On the bright side I would much rather see a Divinity Original Sin 3 than a Baldur's Gate 4 from Larian. Now they are free to do their own thing again.
  
  25
  
  They said that their next game will be a brand new IP!
  
  19
- Tbf Divinity: Original Sin 2 did not come anywhere near BG3 levels of popularity. The difference between those can really only be attributed to the value of brand recognition.
  
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I really don't think Baldur's gate 3 and whatever the fuck Monopoly go is are the same kind of thing.

26
- The fact that they think it's part of the same strategy is why they fail. They take a cursory look at both, see numbers go up, and think that all they have to do is push for common element X to succeed.
  
  Gross oversimplification of business strategy and how products are built are why corporations trip over their own dicks over and over again. I wish they would just teach that in business school.
  
  15
  
  Business school isn't about learning to make money, it's about indoctrinating idiots that already have too much money
  
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Huh? TIL Monopoly Go exists.

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- Apparently it’s super successful. Has made $3 billion within a year.
  
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  Wtf? Who even plays monopoly? Is this some wild money laundering scheme?
  
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- It's ridiculously popular. I have a half dozen coworkers who are obsessed with it.
  
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- It seems incredibly dumb. Like playing slots
  
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I’m sure we can expect the same quality as that Drizzt game that came out a couple years ago.

12
- You mean the new Dark Alliance game? I prefer the old 2004 one anyway.
  
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