Tim Sweeney, Epic CEO, recently made some announcements about changes coming to Unreal Engine pricing in 2024, for per seat subscriptions
Price change only applies to non-game development users; Unreal Engine is under a perpetual EULA, so these changes will only apply to future versions of Unreal Engine – GameFromScratch.com
Hollywood/commercial agency has way more money and they can pay toward UE development to benefit both game and non game devs. (This change pretty much targets high profile vfx companies.) Or they can just keep dev in their own code branch without paying.