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Copyright and why it's broken. - Tom Scott

So recently there has been a lot of debate on AI-generated art and its copyright. I've read a lot of comments recently that made me think of this video and I want to highly encourage everyone to watch it, maybe even watch it again if you already viewed it. Watch it specifically with the question "If an AI did it, would it change anything?"

Right now, AI-generated works aren't copyrightable. https://www.artnews.com/art-news/news/ai-generator-art-text-us-copyright-policy-1234661683/ This means you can not copyright the works produced by AI.

I work in games so this is more seemingly relevant to me than maybe it is to you. https://techcrunch.com/2023/07/03/valve-responds-to-claims-it-has-banned-ai-generated-games-from-steam/ Steam has outright said, earlier this month, that it will not publish games on its platform without understanding if the training data has been of images that aren't public domain.

So right now, common AI is producing works that are potentially copyright-infringing works and are unable to be copyrighted themselves.

So with this information, should copyright exist, and if not, how do you encourage artists and scientists to produce works if they no longer can make a living off of it?

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77 comments
  • A lot of people misunderstand the purpose and implementation of copyright.

    To make things even more confusing, most people only understand the US version of copyright. The US has worked really hard to get the rest if the world to align their copyright law with the US, but they’re all subtly, and sometimes not so subtly, different, even before you get to the different legal systems used to interpret and implement copyright law.

    The first thing is: copyright is about the right of a human creator to control how a copy of their work is made available (publicly in some countries, any in others) for a limited time. In some places that right can be temporarily or permanently assigned or sold to someone else.

    So when it comes to AI, one group argues that unless the rights holder licenses the work to be part of a training set, it’s not allowed to be part of a training set.

    Another group says that it doesn’t matter; if the human creating the training set got the work legitimately, they can use it to train a model.

    The models themselves do not contain any copyrighted material and so are outside the discussion.

    Copyright is flexible; for music, we have different copyright rules for recording, reproducing, and performing music for personal or public consumption, with different copyright for music and lyrics and associated video.

    This could also be applied to AI, with training models being a new “recipient” of copyrighted content. We could enshrine in law how this can be done legally. But so far, we haven’t, so it falls back to “is this fair use?” and “are different copyright permissions needed when a human is not consuming the work?”

    The end bit, that AI created works aren’t copyrightable, is already settled. However, any work a human does to tweak or select AI generated content, if it is itself creative, is copyrightable.

    So yes, copyright should exist. People need to re-learn what it actually is though, and additions may be required to the laws in order to enable AI generated art to promote valuable skills and knowledge.

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    • 100%.

      It gets tricky, though. For example, I'm using a website called "Sudowrite" to help me write a novel. I've been kicking this idea around since 2007. I have a general idea for what it should look like, but I always struggle with Act 2.

      Literally over a decade's worth of notes. And not a good Act 2.

      But I was able to use ChatGPT and Sudowrite (especially its "Story Engine" tool) to finally understand what Act 2 was missing. And now I'm able to rewrite what I've already done, making it better. AI is a tool just like a word processor is a tool.

      Lest anyone think I'm writing an ad here - I'm not. Per their FAQ, Sudowrite says that I own the copyright on anything that I generate with their stuff.

      Who owns the copyright to what I write?

      You do. Anything you write in Sudowrite and anything Sudowrite suggests for you belongs to you.

      But if I don't modify it, that's clearly not true (as you mention). Furthermore, I can actually have it suggest things that might run counter to that idea.

      I've had it suggest lines from Kafka - good lines, too. I've read Kafka, so I recognized them... but what if I didn't? I don't own the copyright on those lines, as Tom Scott points out in OP's video. Kafka's original German is public domain... most translations are not.

      You can highlight some text in the tool and say "Write this in the style of Douglas Adams." It knows who Douglas Adams is. It knows what his work sounds like. And the only way it knows is because its model was trained on his work. When I did this, one of the suggestions included Zaphod Beeblebrox, which was certainly not mentioned in my text. It also suggests spaceships and aliens and futuristic gadgets, all written in the kind of prose that you'd expect from Hitchhiker's Guide to the Galaxy.

      How would it know that, if it hadn't read Hitchhiker's Guide to the Galaxy?

      It's why Sarah Silverman is suing OpenAI. While the model may be a bunch of statistics, it also must know what her text is like - to some degree. We can argue over how, but going back to the AI suggesting Zaphod Beeblebrox... if I didn't know HGTTG maybe I'd think that's a cool name for a character? How can Sudowrite say I own the copyright when it's clear that they don't own it, either?

      Which sort of brings me back to the beginning. AI has the potential to be a wonderful tool - again, like going from a typewriter to a computer. I have had this idea for literally 16 years now, and Sudowrite was literally a game changer. I knew all of act 1, act 2 was... ehhhh, and then act 3 was never satisfying without a good act 2. I knew where I wanted to go, but not how to get there. AI really helped, because it understands story structures - and how to make good stories (with some prodding - it's not perfect). And now, whenever I'm stumped, I can type some stuff into the prompt and it'll generate ideas for me.

      But that only works if we really figure out where the line is for copyright. I'm trusting what Sudowrite is telling me... but I'm taking a risk, because what if they're wrong?

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    • The end bit, that AI created works aren’t copyrightable, is already settled. However, any work a human does to tweak or select AI generated content, if it is itself creative, is copyrightable.

      AI created works are copyrightable and guidance from the U.S. Copyright Office isn't law, so it's also not settled. Guidance reflects only the office’s interpretation based on its experience, it isn't binding in the courts or other parties. Guidance from the office is not a substitute for legal advice, and it does not create any rights or obligations for anyone.

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  • Artists and scientists can make a living of their work without copyright. CC BY SA and creative commons in general doesnt prevent you from selling your work and people can support art/science without it being behind paywalls. We need to move to a culture where we don’t try to enforce everything with the threat of jail/punishments and move to a culture where we support things we love because we want the creators to be able to continue creating without worry

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    • Artists and scientists can make a living of their work without copyright. CC BY SA and creative commons in general doesnt prevent you from selling your work and people can support art/science without it being behind paywalls.

      Honestly, show me a large-scale work that was CC BY SA that made money. A book, movie, or game that was funded only by those donating. They are extremely rare. Especially as I know a few people who have released GPL, freeware, and CC BY SA games and have made far less than what they spent on the project. It doesn't prevent you from trying to ask for what are essentially donations but I can tell you with certainty you get far less money asking for donations than you do selling.

      We need to move to a culture where we don’t try to enforce everything with the threat of jail/punishments and move to a culture where we support things we love because we want the creators to be able to continue creating without worry

      I absolutely agree, just don't take away artists' ability to live first. Move towards that culture first, then get rid of the tools that currently make artists money. Copyright, right now, is almost the sole mechanic in society that allows people to make money off their art on a real scale.

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      • Yeah, but honestly that doesn’t work too well either, does it.

        In my opinion, in the majority of cases copyright only helps those who are already famous and the companies that own the copyright*.

        I don’t know much about books (but from what I have read, authors here also get scraps), but the film industry is all over the media right now, so I think everybody is aware that even actors of really successful shows get literal pennies for their work: https://www.newyorker.com/culture/notes-on-hollywood/orange-is-the-new-black-signalled-the-rot-inside-the-streaming-economy

        I do know a lot about (parts of) the music industry to confidently say: it’s the same.

        Sure, you have some people who are doing well, extremely well as a matter of fact, but the vast majority of artists have a really hard time getting by. And I’m not talking about the local band playing in the pub with nobody listening, I’m talking about people who tour around the world and play in front of thousands of people.

        And unless it’s some really major case of infringement (like taking a song and publish it as your own) they’re neither helped nor do they care much about copyright.

        Who does care is, e.g., the German GEMA, a company who watches public performances of copyrighted work, so if you’re playing a song from another band, or playing copyrighted music in a mall, you have to tell them. Allegedly they’re there to ensure fair compensation of artists, in reality they only pay themselves most dearly.

        *) This is a bit complicated for me to write about, because under German law you have a creator’s right, which you cannot ever sell or lose, and a copyright, which allows temporary or permanent reproduction of your work. „Stealing“ a song, as mentioned above, wouldn’t be a copyright infringement, but a creator’s right infringement.

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      • How does copyright currently help small artists? They sue someone for violating their copyright? You dont need to copyright your game to sell it on steam, itch, etc.

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    • Well... maybe.

      Artists are able to work off of commissions, assuming that there is a demand for their art. (Getting that demand is the tricky part.) If people don't want their work on its own, then they have to work at a corporation - maybe making concept art, or drawing animation cels, or whatever. None of that art is owned by them; it's typically in the contract the artist signs when they become employed. Anything they make belongs to the corporation.

      I used to work for Disney - in their theme parks, not as an artist - and even my employment contract said that any idea I had while Disney was my employer was property of Disney. Literally, if I had an idea on the job, I could not monetize it. If I thought of an idea for a video game or novel or movie, Disney owned that idea just because they were my employer.

      Now. Could they enforce that? No way. But they could try, and as Tom points out then it doesn't matter if I'm in the write or not - Disney has expensive lawyers, I do not.

      Scientists need grant money to do science. You have to convince a panel of experts that you have a good idea, and that your idea is worth throwing grant money at. Then you use that grant money to pay yourself and your assistants while you perform an experiment. This grant money can be from a university... or it could be from a corporation doing research and development for new concepts or ideas. If you make a discovery, the corporation might be able to patent that, since you were on their payroll at the time.

      Making things Creative Commons doesn't magically make money appear. When you get paid by someone wanting to publish your work, they are specifically buying out your copyright on that work - they can do whatever they wish with it after. (Famously, this is why the first Harry Potter book is called "Sorcerer's Stone" in the US, because the publisher owned the copyright and changed the name.)

      Creative Commons, therefore, is completely at odds with traditional publishing, since you can't sell your copyright to them. You can still self-publish, of course... but that's a whole can of worms. Not to mention that it's incredibly easy these days to have AI churn out 80k words of BS and sell it on Amazon for $1.99. You don't need many sales to break even.

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      • But the problem with Disney owning your work is because of copyright. Disney makes you sign a contract that says they own the copyright of whatever you do and they have the lawyers to sue you. Copyright is used by these corporations to sue people into submission I dont see how copyright protects small artists

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  • Two important videos from two different musicians that are highly relevant:

    Copyright is completely broken and only benefits large corporations with the lawyers to enforce it. It is nonsensical and the constant extensions to US copyright have diluted public domain and open-source works. In fact, the constant and rampant breaking of copyright and stretching the definitions of fair use is a side effect of the public's lack of options in the public domain space.

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  • Right now, AI-generated works aren’t copyrightable. https://www.artnews.com/art-news/news/ai-generator-art-text-us-copyright-policy-1234661683/ This means you can not copyright the works produced by AI.

    ...

    So right now, common AI is producing works that are potentially copyright-infringing works and are unable to be copyrighted themselves.

    This kind of judgement is pure symbolic politics, because it's completely unenforceable and I'm confused why you didn't mention it. No one can prove if a piece of art is AI made and no one has to admit it. So yes, AI art can be copyrighted, just not officially as AI art, but it certainly will be and likely already is as long as there's a human 'stand in'.

    There's a huge gulf of difference between a matter of fact and a matter of law.

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  • The way I see it AI is not replacing artists, it's expanding access. People who didn't hire an artist before, now can use an AI tool to generate something to add value to their creation (if they didn't hire it in the first place, it's not replaced anyone). And people who hired artists for originality and creativity will continue to do so. Biggest part of why someone hires an artist is the creative process and their ability to come up with the ideas.

    The copyright was broken long before AI became mainstream, AI just shines a bright light on it. The only thing I'm afraid of is that whatever changes to the laws will be made will make it worse for consumers not better.

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    • Not sure why artists are brought up here but I guess that’s one of the highly affected groups.

      Just to talk about that particular consequence, however, I don’t agree with your take. There are AI trained on works of specific artists, and the end result is that the AI is really good at producing work that’s similar to that artist’s work, effectively creating an alternative to that artist, even if it’s of slightly lesser quality and a lack of depth of the original. While this would likely not affect the artist in the short term, in the long term, new prospects who don’t yet know the artist well enough would likely be unable to tell the difference in quality, and may even go straight to the AI model since that’s distributed cheaply or even free. It may also negatively reflect on the original artist to people who don’t know the artist, as the works from the AI would likely be more abundant, and people not in the know may think that the original artist was in fact just producing their works through AI. It is highly discouraging for artists who have worked hard to hone their craft, only to have people think that their works have little difference or even a mimicry (don’t underestimate misinformation).

      There has been many instances where such training was done without the knowledge of the artist. Imagine just waking up one day, and finding that there’s someone or something that can very closely reproduce your works, one’s you’ve taken many years of practice to produce, of which its quality is almost unique to yourself. There’s a blatant lack of respect for the hard work that people put into their craft, one that seemingly belittles their blood and tears, and could even be a mockery of their existence. Some artists don’t have other jobs; their art and craft is their job, and some may have even sacrificed learning the skills needed for other jobs to pursue their passion.

      Saying that AI is not intended to replace artists, but to improve accessibility, is like saying ATMs weren’t meant to replace bank tellers. True, there’s much less skill required for bank tellers, and getting cash out of banks is an important process that should be swift with almost no errors, so replacing bank tellers with ATMs is a general good, except for the bank tellers, which then banks can retrain them for other jobs. Since then, the job has virtually gone extinct, and almost nobody would want to become a bank teller, and if anyone would like to, they would need to perform better than ATMs. Artists require great skills and creativity, many of which are not easily trained or obtained. Seeing an automated system produce works that are acceptable by most people would either greatly discourage new artists or perhaps even entirely remove the idea of becoming an artist for most people. It raises the barrier to becoming an artist: not only do you need to stand out, you also need to be good enough such that people can’t just train an AI model on your work to produce results that are highly indistinguishable from yours. How many more years do people need to train to be that good? For those with a job but wish to become an artist, abandoning their job to focus on their craft will likely become a much more difficult choice to make. Also, I don’t doubt this would further rise the prices of commissions due to how much work artists would have to put in, and this would only get worse at a rate that’s much faster than a scenario without AI.

      So a line should be drawn somewhere. AI trained on public works or artist-approved works are definitely okay. All other options will likely need further discussion and scrutiny. We’re talking about the possibility of ruining an already perilous career path, whose works are coveted.

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      • Even paradoxically, AI needs ever improving artists to generate new training data and improve itself. You can't really train an AI on AI-generated works. (see: AI collapse)

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      • Not sure why artists are brought up here

        It was brought up in the original post.

        <...> may even go straight to the AI model since that’s distributed cheaply or even free.

        Isn't that part of the capitalism artists love so much? People will go with the cheapest option that meet their criteria. So that just validates my point where someone who wouldn't have hired an artist now has an option, while those that prefer better quality will still hire artists.

        It is highly discouraging for artists who have worked hard to hone their craft, only to have people think that their works have little difference or even a mimicry (don’t underestimate misinformation).

        Easily disprovable and while I can understand the concern it's just another medium affected by general polarization. Again AI is just shining a light on the issue not creating it.

        There has been many instances where such training was done without the knowledge of the artist.

        And that is the legal question that wasn't answered yet. But the cat is out of the bag. The models are alreday trained and a lot of them are open source so there is no possible way to remove them. Interested groups should have lobbied for laws to protect from it 5-8 years ago when the tech was starting to develop. But people ignore issues until it affects them directly.

        Imagine just waking up one day, and finding that there’s someone or something that can very closely reproduce your works, one’s you’ve taken many years of practice to produce, of which its quality is almost unique to yourself.

        Isn't that how artists learn by making copies of someone else's work?

        Saying that AI is not intended to replace artists, but to improve accessibility, is like saying ATMs weren’t meant to replace bank tellers.

        Apples vs oranges. One is creative process while other is not. Going to 10 different artists will get me 10 different results while going to 10 bank tellers will get me the same result every time.

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    • Seems like wishful thinking to assume that technology being used to replicate artists' styles is not going to affect their livelihood. Unlike large media companies, even a few lost clients can make a huge difference for smaller artists. Then there's also upcoming artists, if they aren't already well-known and better than AI, how are they going to get a foothold on an artistic career? That might kill their chances before they get anywhere.

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  • I'm not a lawyer, this is my personal opinion which has no basis in legal fact. Use my words at your own peril.

    Tom's video goes very nicely in-depth, and makes a good argument for why a lot of media, memeing and things in content do not fall under fair use and are considered copyright infringement in US/UK law.

    A judge could just as well make a ruling that widens the understanding of fair use in copyright law as they could restrict it in favour of copyright owners. Big firms like Sony do court shop so they will try to find somewhere that would more likely rule in their favour. Just saying it might not be entirely beneficial even for companies with huge coffers to try to define where the line is for fair use through a suit.

    Especially for copyrights owned by businesses that have gone under or just completely orphaned copyrighted works, I think the law should be changed such that those rights return to the original creator or the work enters the public domain. I agree with Tom in general that copyright ought to last less than 50 years, ideally 20, but big entertainment ain't gonna let that happen anytime soon.

    Courts and lawyers and the whole system being so trigger-happy with lawsuits in the US just makes my head spin. It is the "land of the fee" after all, the team with big bucks often wins out nowadays.

    In any case, I can't wait for next year for it to be legal to draw a "fanart" Steamboat Willie sporting a very large willy.

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  • This is misinformation. You can copyright AI works.

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  • The article really oversimplifies things.

    In my use case, for example, I do in fact own the copyright to my own art, as a significant portion of it was created by traditional methods using AI as one more tool, not simply by telling it what to make and rolling with it.

    III. The Office's Application of the Human Authorship Requirement

    As the agency overseeing the copyright registration system, the Office has extensive experience in evaluating works submitted for registration that contain human authorship combined with uncopyrightable material, including material generated by or with the assistance of technology. It begins by asking “whether the `work' is basically one of human authorship, with the computer [or other device] merely being an assisting instrument, or whether the traditional elements of authorship in the work (literary, artistic, or musical expression or elements of selection, arrangement, etc.) were actually conceived and executed not by man but by a machine.” [23]

    In the case of works containing AI-generated material, the Office will consider whether the AI contributions are the result of “mechanical reproduction” or instead of an author's “own original mental conception, to which [the author] gave visible form.” [24]

    The answer will depend on the circumstances, particularly how the AI tool operates and how it was used to create the final work.[25]

    This is necessarily a case-by-case inquiry.

    If a work's traditional elements of authorship were produced by a machine, the work lacks human authorship and the Office will not register it.[26]

    For example, when an AI technology receives solely a prompt [27]

    from a human and produces complex written, visual, or musical works in response, the “traditional elements of authorship” are determined and executed by the technology—not the human user. Based on the Office's understanding of the generative AI technologies currently available, users do not exercise ultimate creative control over how such systems interpret prompts and generate material. Instead, these prompts function more like instructions to a commissioned artist—they identify what the prompter wishes to have depicted, but the machine determines how those instructions are implemented in its output.[28]

    For example, if a user instructs a text-generating technology to “write a poem about copyright law in the style of William Shakespeare,” she can expect the system to generate text that is recognizable as a poem, mentions copyright, and resembles Shakespeare's style.[29]

    But the technology will decide the rhyming pattern, the words in each line, and the structure of the text.[30]

    When an AI technology determines the expressive elements of its output, the generated material is not the product of human authorship.[31]

    As a result, that material is not protected by copyright and must be disclaimed in a registration application.[32]

    In other cases, however, a work containing AI-generated material will also contain sufficient human authorship to support a copyright claim. For example, a human may select or arrange AI-generated material in a sufficiently creative way that “the resulting work as a whole constitutes an original work of authorship.” [33]

    Or an artist may modify material originally generated by AI technology to such a degree that the modifications meet the standard for copyright protection.[34]

    In these cases, copyright will only protect the human-authored aspects of the work, which are “independent of” and do “not affect” the copyright status of the AI-generated material itself.[35]

    This policy does not mean that technological tools cannot be part of the creative process. Authors have long used such tools to create their works or to recast, transform, or adapt their expressive authorship. For example, a visual artist who uses Adobe Photoshop to edit an image remains the author of the modified image,[36]

    and a musical artist may use effects such as guitar pedals when creating a sound recording. In each case, what matters is the extent to which the human had creative control over the work's expression and “actually formed” the traditional elements of authorship.[37]

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    • I work in the games industry and can tell you AI isn't going to get to the point any time soon to fully replace game artists. Likewise, I'm an engineer and chatgpt can generate code from prompts but it's not very good. The 3d models that ai can generate are terrible. If you are a 3d artist you need not worry about ai.

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      • It's not so much about "can AI do everything an artist can do right at this moment" it's more the fact that it is already being used to devalue artistic skills and has started a race to the bottom. I'm not going to continue down a career that's destined to deadend.

        And while I am familiar with several 3D design apps and use it in my work, it's really a different area of work so not really a solution in and of itself. And, of course, AI's lack of ability to create useful or compelling 3D models is a result of that human labor being more difficult to scrape, but it will be scraped eventually.

        The general attitudes towards ai have made it clear to me that any career in the arts is not long for this world. I have finite time to build a career, it would be better to find something more sustainsble at this point then twenty years from now have the rug completely out from under me.

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