I had to use the mobile version of Chrome recently on a locked down work device with an MDM policy that prevented installation of other browsers. It made me realize I had no idea just how far gone the mobile web has become with ads.
As an experiment I grabbed a random article on my Google News feed for today and opened it in Chrome with no ad blocking allowed and Samsung Internet with ad blocking enabled to compare.
Chrome produces a nightmarish hell scape of ads that just gets worse the further down you scroll.
Samsung Internet isn't perfect because there is still a large banner taking up space at the top of the screen, but it blocks all of the ads in the article along with the website's own ads for other articles.
The cynic in me, however, acknowledges that the truth of the situation looks more like this, even with ad blocking enabled.
Idk why the other guys saying it’s some edge browser. This is the google app on iPhone. The bottom part pops up when you click on articles because they’re pushing their AI summaries. It’s actually a great feature but it’s annoying how much space it takes up
Firefox has a plugin called I Don't Care About Cookies, Which basically just ignores the pop-ups and auto except / rejects them, but for some strange reason that plugins you can add to the mobile version of Firefox are extremely limited.
Essentially the plugin implements the functionality that should have been mandated under the cookie law to begin with which makes the choice browser side rather than web side
If you want more addons on mobile you can use Nightly and create a custom addon collection. However the nightly app gets updated daily and you have to get a firefox account so be warned
I use 1blocker on the iPhone. Unfortunately (iirc) they stopped doing lifetime purchase and went the subscription route. Luckily I purchased it before they did that.
I do the same with an (almost) always-on vpn to the same pi with wireguard set up. I use Tasker on Android to auto start the wireguard tunnel if I disconnect from my home Wi-Fi. I typically only disable it if I'm running into issues with an app etc, and I'm too lazy to dig into and whitelist any relevant domain.
I'm working on setting up a VPN, so even when mobile I'll connect back through my home network to view filtered adverts. At least, I might end up using DNS from my home anyway.
Only due to using a different user agent, it's totally possible to build a for-the-people pagerank that would see what we see and deprioritize stuff like ads and fluff on recipe pages