Here's the challenge, do they try to capitalize on the Doom nerds (like me) who will spend $3K for "the head" used (not like me), or will they actually try to be competitive in the market with their reissues.
I'm not too knowledgeable about Sunn amps, but from what I've seen, Fender set themselves up for a flop. It's not only NOT the amp that doom metal people wanted, it's also extremely expensive at $3,200 on a limited run.
I guess you mean the Doomers wanted a Model T instead of the S100? I'm also not very excited about the S100. However the beta lead/bass are also popular stoner/doom amps (Red Fang uses them for the whole band) and at $800 those are priced less than what vintage ones seem to go for on Reverb these days.