Mastodon is interoperable, decentralized, operated by a nonprofit, lively, and, ACTUALLY, isn't hard to use. So why is everyone championing Threads as the main Twitter alternative?
Also obscurity, practically none of the content creators or companies I followed on Twitter have moved to Mastodon and getting news from them was the only purpose of that site in the first place (for me).
I think the UI/UX is really good now, and comparable to Twitter, and better then Threads/Bluesky. Unfortunately most don't get that far, because onboarding on the fedi is still a very big pain point and the very first thing people have to overcome. Also actually using the fedi, people linking other instances and whatnot really breaks the experience when you wonder why you're suddenly on an identical looking site but are signed out. I think decentralization is simply a requirement for freedom, but also it is a confusing concept for onboarding that we haven't quite solved yet. I'm optimistic that these things can improve though.
I think I've started learning that I'm kind of ok with that barrier to entry... I mean, it's pretty fucking low. It's not that difficult to understand if you are willing to take 5 mins to learn how it works.
Don't want to be gatekeeper-y or anything, but maybe if you can't pass that simple test, then the overall discourse is better off without you in it.
How low the barrier is depends on how good is your prior knowledge. If you are a millennial that remember the internet before Facebook, it's probably very easy to understand the gist. For older people who never got into how computers work, or younger people that only saw the internet through smartphone apps, that barrier may be higher than we feel.
That high barrier of entry is going to automatically keep out most non-techy people, and they tend to be a big source of entertaining content out there. Generally if you discount any bad UX as "takes only a bit effort to learn" that just means it's not user friendly and needs a lot of improvement.
They've made huge improvements to onboarding over the past few months, it's as easy as any other app now:
Download Mastodon app
Make acccount
It's literally that easy now. Anything to do with Federation (like following other users) is also hidden to the background unless you go looking for it.
Money. With no ads no company has any interest in it. Companies could very well make their own instances and advertise there but no one would follow, unless the ads had any value e.g. a bit of comedy or feel goods. No company wants to put any money into old school advertising they'd rather just pay Google or Facebook to shotgun ads into people's eyes.
I seen a talented analysts leveraging this knowledge and making decent advertising firms. But that's just conjecture.
I can definitely see certain brands doing well with their own forums. Sports teams would be a very good niche for hosting their own instances. Another one would be the entertainment industry. It's just not feasible for companies that aren't interesting to talk about. Like there won't be a Coca-Cola instance worth a lot of users.
Oh 100% with Sports teams. I could see movie studios making their own instances. Especially marvel or dc movies that are made in a series.
You say companies wouldn't make one but I'm willing to bet KFC, Tacobell, or Wendy's would make a decent instance considering how get their ads have been the past 10 years.
People need to get past the laziness that the Internet has become from automating copyright strikes of youtube to automoderating forums such as reddit. It was all with the goal of not paying people for their work and it's ended up a cold and vapid internet.
Im not bothered about adverting your products as long as its not just advertising in every single post and theres a human element to the social posting Rule 5,6 of Cupoftea.social (my instance) "No accounts setup purely to sell something / Fake Engagement (Such As Investments/NFT/Cryptos/Wealth stuff) There has to be a human element in your posting. ""No spam , Excessive promotion , Porn or S**t Posting, Its just not for this server " Mastodon.social is full of crap and its user numbers are mostly from spam bots and porn.
I am bothered by ads that are targeted but still advertise meat to me (I don't eat the stuff). I am bothered by ads that prevent me from reading the content on the page.
If they want to send a product to an influencer who actually uses the product and they post a well written out review to be crossposted on relevant communities. I'm all for that.
But your right, the human element is missing in 99% of ads on the internet. At this point I am no longer interested in supporting these websites so everything is blocked. That is also something advertisers need to learn. If your ad devalues the reason the user loaded the page, your ad failed.
I really hope not. I'd rather the business and influencer stuff stay on a platform that they can monetize and not be a force to enshittify the fediverse.
Yeah....about that...
The choose an instance thing is confusing for a lot of people. It actually made me think twice before signing on, which is not a good thing for a platform looking to get more people on.
Not difficult to use
Well if they make it easier to follow people on other instances, sure.
Also, content discovery is not easy on Mastodon. I have to go to directories (yes, remember those?) to find out the interesting accounts on there.
Yeah there are a lot of little usability things that give mastodon a lot more friction to use compared to twitter. Sure a tech savvy person can figure it out and breeze through it but for an average user being forced to choose an instance, having to figure out how to find people on other servers that arent coming in, and using other websites to search and browser addons is a lot of work.
The site has gotten a lot more usable recently, but during the first few twitter exoduses Mastodon was very rough and it's no wonder that average users bounced off of it.
Thats not even getting into the network effect. Sure some people are there for the microblogs from anyone and building out the network effect. But twitter became mainstream with professionals. So for a lot of people the appeal of twitter was getting direct contact from celebrities and famous people, getting news from reporters as it was happening,Insight from industry professionals like writers, artists, and directors, and more! You could even get better customer service from companies because their twitter reps were more empowered to help you since your issue was more public.
Then there were the niche subjects that being big leads to. Wrestling mastodon is like 70% one guy on my timeline who is just really enthusiastic about womens wrestling(and posts news and cards for men's stuff too probably because he notices how little is out there). On twitter you have lots of people tweeting about it along with the actual wrestlers themselves!
There actually hasn't been a "choose an instance thing" for a few months now. If using the official app sign up is as straightforward as Twitter or any other app. Similarly, if using the official app following accounts is equally straightforward.
Content discovery is really easy for me on Mastodon, I can search for what I want via hashtag or a post, plus the people I follow and my followers always have nice suggestions. But if your instance has low federation, you might not see much.
They don't falsely advertise themselves as decentralized. They are decentralized even if you've come up with your own definition where there can be multiple "centralized" entities in control of the system.
There is no central authority in mastodon. There are many entities that are part of a federated system, just like email (which is also decentralized).
Nostr is also decentralized but it's decentralized by a relay (? -- the name of this sort of thing isn't super well established; they've never really caught on) system (which is a twist on peer-to-peer models that overcomes some of the issues with peer to peer tech) instead of using federation.
look at what happened Threads.net. Big company joins the Fediverse and instead of celebrating, everybody starts thinking about defederating them. This approach is doomed to fail if it ever gets popular.
Let's not forget threads planned to monetize every interaction it was aware of, regardless of any direct interaction with Facebook/Meta. The public pushback probably went a long way towards setting a precedent against that sort of activity. We're really breaking new ground here and have a chance to take back what is increasingly an essential function of society from folks who would rather fill every waking moment of your life with ads.
People underestimate the need for something like this. Society is only going to become more and more censored and monitored as technology evolves. It's not possible to escape that, so using communication where you are private is going to be extreamly important.
Also it needs to be able to resist being banned by governments.
How does a completely decentralized platform handle data that should be removed? If some asshole starts posting CP or other fucked up shit, what exactly happens? With mastodont the server admin has the control to remove whatever he or she wants. Not perfect, but you have plenty of servers to choose from (or you can start your own).
You want something like society, mostly free but still with some ground rules. If it's completely free there is also lots of scams and shady stuff. In the long run I think a platform like that will be banned by governments.
Filter by Hot, Active and Top Day are godsends for Lemmy. I understand the lack of blackbox algorithm but zero control over your timeline outside of Chronological and tags kills Mastodon for a lot of people.
Because Threads is where the mainstream people are going due to ease of use/marketing/popularity and familiarity with other Meta products. Which is why Threads integration with ActivityPub and not defederating with threads.net is so key