We love luxury goods, as long as you don’t tell us they're sustainable
We love luxury goods, as long as you don’t tell us they're sustainable
www.qut.edu.au
We love luxury goods, as long as you don’t tell us they're sustainable
Ms Joenpolvi said similar results were found in posts on the luxury cars – those that included progress-focused language about sustainability achieved well above the average shares on Facebook for each brand.
“The posts that mentioned their luxury cars had ‘sustainable materials’, ‘eco-friendly materials’ or were fighting ‘plastic pollution’ achieve dismal shares, such as just 6 per cent of the average shares for that brand.
That idea of dirtiness people express because a product has been 'used' must play into the nehative reactions to this langauge positioning as well.
I suppose people here aren't gona like my rebrand to u/gorgritchumierecycler then... damn!
Recycled water seems to elicit the same disgust reflex, to draw a comparison.
Yeah, i remember seeing the videos in the city getting people to 'taste the difference' or pick the 'recycled water'. Lot of surprise when people picked the wrong ones.