Looking to get some merino shirts for traveling but all of them seem quite pricey. Not opposed to that if it's worth it (and made ethically, like I think...unbound? in Australia?) but seeing what everyone's preferences are.
Costco usually has a couple options during camping season and winter. $20 to $25. You have to grab them when you see them, and the stock can be erratic.
REI house brand wool is well made and reasonably priced (compared to Icebreaker).
Naadam’s $75 sweater is an amazing deal for the price.