Danish super market who started marking EU products receives heat for selling American products with it
Danish super market who started marking EU products receives heat for selling American products with it

Hvorfor har de amerikanske peanuts fået en europæisk stjerne? Sallings nye mærkeordning forvirrer bevidste forbrugere

The short Story is, that they only mark the country of the company who sells the products and not the country of origin. So for wxamble, their own peanuts are marked with a star as they are based in EU as a company, but their peanuts can come from the US. Same gores with "California raisins" and other products what recieve the EU mark simply because the company who owns the brand are based in EU.
Isn’t that fair? They tell you exactly what the star is based on.
How would you do it with a product with multiple ingredients from a cross the world?
If the idea is to avoid American, and support European. Purchasing from a middleman European company is hardly supporting European.
Most of the money ultimately still ends up in American hands, just the tiny bit of profit added on during the final sale to the consumer remains European. Everything else goes back to America.
If I sold you a packet of bananas, and told you they're Irish bananas because it's an Irish company selling them, you'd call me a liar because obviously Ireland doesn't have the climate to grow bananas. It's the same principle.
If it's not European, don't put the star on, it's pretty simple.
Sure, but that’s not what they claim the star means. This star is better than nothing.
I agree with what you’re saying but trying to be as nuanced as you suggest is a lot more difficult than it seems.
There’s a lot of grey areas, and you’d need a significant supply chain tracing system to do what you suggest. If you do that you also drastically increase the cost of European goods, which is counter to the goal.
The method they are using is cheap-ish, easy-ish, and effective… -ish.
Lies. I love Irish bananas. They’re top tier, only beaten by their amazing pistachios.
Half star ;)
“This product is made from over x% European ingredients.”