LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions
LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

LG licenses tech for interpreting TV users’ feelings and convictions.

LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions
LG licenses tech for interpreting TV users’ feelings and convictions.
I still have and will continue to purchase TVs for as long as I can. Not smartTVs.
As a side note, I went to Best Buy and asked them about non-smartTVs. They literally said they had 2 models. A small, tiny TV and a larger TV which they did not have a model on the floor. They would have to bring it out or I would have to go the back.
This tech has been in TVs easily for the past ten years.
Did you know this stuff is in most modern cars, too? Fuck. EVERYTHING listens to you now.
I hate to use this phrase, but, back in my day, we used to call this SPYWARE and it was treated as a virus - it was highly unacceptable by people.
This is still your day
Leveraging people's property to trash their privacy and serve them ads is really a good way to get me to avoid an entire brand for everything.
I agree, but with TVs (or large displays" we're at the point where there are no good options. Commercial displays are over engineered for the home and lag in technology Vs home TVs. So they're not an option. Lg and Samsung are the display technology leaders, but their TVs are full of crap— so no. Monitors don't go large enough for the living room.
Guess I'm stuck with what I have.
Monitors are still bigger than TVs our parents had in our childhood, no way I'm buying such a surveillance machine just for a bigger screen.
Why would you ever accept this anti consumer bullshit for a slightly better screen? It might not even take a year before the current cutting edge not "the best" anymore with how fast tech cycles. I would absolutely go out of my way to get a device I can deprive of an Internet connection and still use.
Here, take it: )
Huh, I've heard that commercial displays are the way to go. What do you mean when you say they are over engineered?
This Samsung is out of stock, but there are options. You just need to look for signage displays or hospitality tvs.
Get a projector. Cheaper, bigger display area, less obtrusive.
I got a Samsung TV a couple of years ago. I use it with a Roku. It's not on my network. I'll keep it until it stops working because I think eventually TVs will refuse to work without an Internet connection.
At that point I'll just buy a monitor.
but why
Sad people buy more to try to make themselves happy. Retail therapy.
People who serve ads have a vested interest in knowing when you're unhappy and what makes you unhappy, so they can capitalise on it.
Never connect your tv to WiFi
Don’t buy connected anything
Just buy things that do the thing you want.
No consumer ever asked for a smart tv
For the lower tech people, smart TVs are just OkAy. They allow an end user to use Netflix etc. It's the fucking cameras mics and sensors illls in my Tv that's fucked up
If it makes a sound you don't recognise, use the gun.
The printer lol
Smart TVs are tools of the demiurge
Simple solution I use: Fuck television sets, get a computer monitor and basic speakers instead. A display should do only one thing and do it well.
Look at commercial sets
That would certainly be ideal, although there's great difficulty in finding 50"+ monitors, and they cost a huge amount more
I guess that would beg the question, how much is it worth to you pay extra to not have additional spyware in your home? Or as others have said in this thread, there is at least one brand of television that still sells dumb tvs.
So what im hearing is never buy an LG TV. Got it.
I have an LG TV. Absolutely love it.
However, it’s not connected to the internet so it doesn’t do any of this shit. It’s just a really nice dumb TV that has the potential to spy on me if I ever gave it a chance to be smart, and I still get to take advantage of the various picture improvements that come from having the processing power of a smart TV.
Just need something else to do streaming if that’s what you want. Like an Apple TV, nVidia Shield, Roku, or game console. Some of those will also advertise to you, but I’ve had good experience with my Apple TV.
I wouldnt be surprised if it randomly connects to unsecured/public wifi networks to still send the spy data if it can find any in its area.
I just use a pi-hole to block my LG TV from connecting to any services I have not approved. So it can connect to YouTube but not lg.trackingservices.brainscanner.com. Never seen an ad on my TV.
I just don’t connect the snoopy bastard to my network 😂
Continue to never buy LG products again?
Gotcha. The advertising works, i guess...maybe not how they wanted to, though lol
Oh, they do have products without all that shit. They offer large screen monitors that are basically their TVs without the "smart" part.
i wager it has all the TV stuff gutted out, including the tuner.. Which admittedly is only a problem if you use OTA and not cable.
My next TV will be either a business/signage monitor or a computer monitor.
At least something without any connection outside. No network, no anything.
At most something like a Chromecast or similar.
"I dont want it to have anything, except google, the biggest invader of privacy there is" :p
This is why you block the camera with a little diorama that shows a single white male viewer...frantically masturbating.
Close. This is why I mastubate frantically infront of the cameras. It satifies they kink for surveilance and my kink in exhibitionism.
It's really an ecosystem, if you think about it
Wait, TVs have cameras now? That sounds super creepy
As if someone published a book featuring this very technology...in 1949.
It was noted with memes when the ToS of one such television suggested not having private conversations in front of or otherwise near the TV screen.
And an array of microphones. But it's not like they have a clear view of their surroundings. Wait
Good idea, though, this isn't actually about cameras watching you as the title looks like.
Yep, this is just a standard market segmentation.
HOW EXCITING...
said no one ever.
I have a TCL Roku TV and holy shit it was engineered to deliver ads. If it is not connected to the network, the power LED blinks and is very annoying. The power LED is right next to the IR receiver and can't just be taped over. Assigning a manual IP and DNS is blocked so traffic can't be routed through a pihole. I use the Jellyfin app on the TV so it needs local network access. At this point the damn thing needs to have traffic managed at a network level firewall. I don't have the hardware for the firewall at the moment but now that Roku has pop up ads for simply moving around the app menu (yes really), I may need to get on that.
Open up the tv, de soldier the led.
if your router is able to you can set up ACLs to allow the TV access to your network but not the internet.
If you set up your pihole as the DHCP it works. It's weird that you can't change the static IP...
but now that Roku has pop up ads for simply moving around the app menu
Huh? I have 3 Roku Ultras, a Roku Stick, and a Roku TV and none of them do that. Have you gone into the Roku settings menu recently and checked your advertising settings?
Nah, they're doing A/B testing currently for their next several waves of ads. I think (but don't quote me on this) I read that in the new EULA.
I recently bought an LG TV. I didn't connect it to the Internet, I just use it with my Chromecast or Switch. Works great, no ads, no AI BS.
Coming soon (if not already): TVs with utility cellular connections or corpo network (like Amazon sidewalk) access that your neighbor may have not opted out of.
I find it highly likely that TVs will soon cease to function without an internet connection, complete with some BS explanation about protecting your privacy or security.
Coming soon: a screwdriver and a soldering iron
I mean, a camera is an easy thing to block, as long as you're aware of it, understand the implications, and have the desire to block it. Just obstruct the lens. Roll of black electrical tape, put a strip over it, done. Now, most people out there may not actually do so...
Only becomes an issue if other services that you actually want are tied to the camera, or if the TV refuses to operate without a usable picture of the viewer or something.
a quick reminder that the 5G standard defined a peer to pear peer operating mode for smart devices
Luckily my neighbors are way out of WiFi range and there is barely enough cell service here to send a text from inside the house.
Some TVs already have the ability to connect to sidewalk. More worrying is that every newer "Smart" TV has the ability to cast to it so if anyone ever does that using an internet connected device like a SmartPhone then bam...your TV just got an internet connection and can now send out stored data and potentially grab a firmware update.
Surprise!
This is the way to do it
I blocked my lg from the Wi-Fi after i got a "Kobe Bryant memorial" ad, while playing on my switch... TF?!
Do you think he thought avoiding all that traffic was worth it as he plummeted?
I've heard this line many times from so many people.
So basically just Nintendo and google profit off your personal information? And doesn't Chromecast serve ads? In the background, but still?
I fully support your decision to not connect your LG TV to the internet. I do the same thing but it's often just for convenience. I get better performance from my devices rather than from the TV itself for whatever application.
Just was thinking about that recently is all.
Hopefully no IBS either.
You know back in the day they were like easily half a dozen custom Android ROMs for any given phone. I'm pretty sure that there's still a diversity of ROMs available.
Why is this not the case with televisions?
TVs generally don't come with unlocked bootloaders. That shit is locked down big time.
Because there's no easy way to install it. TVs don't usually have a data transfer usb-c port.
Let's be honest: I, as a customer, want to make informed buying decisions. I want to buy food that is tasty and maybe is healthy, but not based on some image that some marketing guys want to push. I want to choose the car which is best (and cheapest) for my purposes, and don't want to be hearded into buying something else. I want to choose the best insurance for me and not be mislead by some emotional ad showing me a happy family.
And I really do not want to be manipulated in an emotional vulnerable moment so that I buy something. That's shady as fuck
If they ever make this a standard feature in all TVs and make it where I can't just disconnect it from the internet, I will be using old TVs for the rest of my life.
My TV is there to display a visual output. It does not and should not do anything else.
Luckily digital signboards will always be an option to replace TVs with if the situation becomes truly dire. The sorts of no-frills displays corporations buy to display whatever media they want in store.
Might not come with sound, but you can pick up a cheap sound bar and it will still be better than whatever cheap speakers commercial TVs try to cram in there.
As long as my 1080p plasma tv works, there’s no need to upgrade. Going 4K would also mean I would have to upgrade my HTPC hardware, because that old APU probably can’t handle resolutions like that.
In the meantime though, I’ll just keep on watching online videos in my living room without ads or interruptions. It’s been great even though all of this hardware is cheap and ancient.
The future is great!
I’ll never connect a TV to the internet again.
That's okay, it will just autoconnect to any other LG device in bluetooth range, which has a working internet connection. Like, the neighbour's TV on the other side of your wall.
Sheesh…
This is actually about analysing the shows you watch, so it's invasive, but not insidious in the way, say, the screenshots of hdmi content is.
I was describing this to my partner and she thought i said "LGBT". Yes. The LGBTQ community created this technology and weaponized it. Next on Fox News.
Well yeah. Did you forget what LGBT stands for? LG BlueTooth. That's how they get you
thats the old generation, nowadays you want the faster LG BlueTooth Quick+
"Gay radio waves!"
The ads make you gay
Dude if you could convince MAGA of that…
The gay makes you ads
If you want a serious mind fuck read "stand On Zanzibar" a science fiction novel from 1969.
One of the things that the writer predicted was Mr. & Mrs. Everywhere, a gimmick where your TV would insert your family into advertisements.
The novel is full of other, equally accurate predictions...
No.
Can we please ban electronic advertising already? And billboards? Society would be better off without them.
Buying a TV should be a one time cost. These companies trying to create a continuing income where none exists is just rampant greed. Don't want to pay the cost of updating and distributing your software? The open source it and get back to making better TVs.
If we ban people from "earning" over a certain amount, they'll get round it through "gifts" or exchange in-kind or something, right? Same with ads. If we ban them, then product placement with plausible deniability will be rife, paid through essentially money-laundering methods, worse than it is now.
Holy shit there were so many ads in that article that I just stopped reading. It sucks LG is going down this route. They make really nice displays but now I dont ever want to buy an LG tv if its spying on me to serve me these ‘better’ ads. Fuck advertising. Its turned into a complete monster
I’ve owned one of their 850UK 4K LCDs and currently their C4 OLED. I can say unequivocally that their software is ABYSMAL. They make great panels. No doubt. But they really have no business deploying them. The worst I’ve ever used.
I tried the YouTube app exactly once. Since then my TV doesn't have an internet connection any more.
You can't hardly even buy computer monitors without them anymore either. Every one of the higher end Samsung or LG monitors is starting to include "smart" bullshit.
You can probably just cover the camera with tape or smth.
Sounds like you need an ad blocker. I didn't see any ads on the article except text links that were relevant to the story, which arguably aren't ads.
Yeah I could really use one. Do you have any recommendations of ad blockers that you like?
It's just the addition of "AI". We've been doing the same thing for a long time. I used to work for an advertising data company over a decade ago, and they filtered all the ads for one of the big channels' streaming services in exactly the same way just with regular algorithms rather than AI. It's what would make ads for men's razors appear in the middle of a soap opera at 11PM because it knew the user was a man getting home from the pub.
Literally TV from 1984
We're on the cusp of the panopticon.
https://en.wikipedia.org/wiki/Panopticon
The framework for an authoritarian tech surveillance state is in our pockets.
Luckily, not if you actually read the article. The headline is misleading. "Emotional advertising" is a marketing gimmick term by LG for guessing your personality from the shows you watch.
I wish there was a TV with absolutely no built in smart features and a slot in the back for a compute module (like a RP CM5).
Or just a few Display Ports and HDMI
Someone once said on here that NEC made TVs like that but I couldn't find anything
Not sure where to find them, but I did see this video awhile ago about them
They call them projectors. They're just way too expensive to be reasonable replacements for the average user.
I got an Optoma projector for the bedroom that I love. It's about $1000 USD. Is that on the high end? I guess. I'd call it medium. But I know many people that spend that much and more on their TV. Works pretty well even in day/with the light on, obviously far better with the room darkened, and even has a gaming optimised mode.
Oh no, "smart projectors" are definitely a thing.
Nope.
Don't like that.
I'm about to live in a camper full of paper books. I hate everything tech has done in the last twenty years.
I would make an inappropriate Ted Kaczynski joke if I didn't know everything we do is being constantly monitored at all times by a bunch of turds with zero sense of humor.
Even Hannah Montana Linux?
Counterpoint, we have the Cosmic Desktop (or at least an alpha for it) and tbh its pretty cool :3
I'd rather just not have a tv
Just don't connect it to the internet.
Aren't some companies thinking of releasing TVs that won't work unless connected to the internet?
Don't some try to locate public access points nearby? Or is it just an internet myth?
Enshittification in progress. Sadly their OLED TVs are amazing, if not for the intrusive ads. It is really crap what all those companies are doing shoving ads our throats.
I am trying to block everything using ad blockers, DNS filtering, Pi hole, etc.
I just... don't connect the TV to the internet. Never had an issue with anything like that.
This is the best way, really. Generally, you have much more control over what you plug into it.
A display shouldn't have anything even approaching what can be called an 'OS' on it. Yet here we are.
Sometimes even that's not enough. I've had some questionable kit before that would just ignore the DNS settings fed to it if it thought they were no good, and fall back to something else preconfigured.
pfSense is a wonderful tool for situations like that. Anything intended for local use only here just doesn't get outside at all. Handy for stuff like a fire stick that only needs to be calling up a local media library.
It can also mangle any DNS requests going out to a different server and redirect them to itself instead. You could do this without it with iptables/nftables on a generic Linux box, but pfSense makes it much friendlier.
There are other packages that can do the same, but physically all you need is one piece of hardware as a bouncer that manages connections between inside/outside.
what can it do if the TV uses DoH, DoT, or something else similar? I expect that it can do nothing. unless the TV is on a separate vlan with very strictly only access to internal services
I got an LG OLED a few weeks ago. Hands down the best TV screen I've ever owned.
Fuck knows what the stock OS does because I've only watched Apple TV through it.
So we pay them to do this to us? I stopped putting tv's on the internet once I realized it offered me nothing useful. Firmware is about it and if that's the case I'll either usb it or put it on the internet for 5 min to do the update. Even then Samsung sucks so much with firmware the release notes for every single update are "bug fixes and improvements"... thanks Samsung.
If I am forced to put it online or it comes up with a way to phone home on its own, I am done buying those kinds of tv's, and I'm sure some other brand will offer one that doesn't, even if it isn't the best one to buy.
most firmware releases will be to fix something with the online service anyway. If it displays stuff coming down a wire from your PC when you buy it, it probably never needs an update.
I will say I had 1 time i needed it. It was my Samsung Odessey monitor. It supports freesync but I noticed when it was on there would be a slight flicker. Dealt with it for probably 2 years before looking into it. Low and behold online comments all said firmware fixed it. It worked, fixed it and now it's been fantastic ever since. One of the only times an update on a screen did something amazing. It's not the norm but the excception.
I wonder if they have a "depressed loser" profile and what kind of ads I will get.
Rope
"Gorilla Ladder step stools. Now at your local Home Depot!"
Guns and Republicans
I get the feeling these will be dominated by manosphere podcasts and testosterone supplements.
Probably hair loss and dick pills.
that was always my beef with ads, they just didnt speak to me on an emotional level
Yes, it's always nice to feel like my ads get me, you know? Its important to have a meaningful relationship with your ads.
I see a lot of concern in this thread that future TVs would just peer-to-peer or cellular connect to do their dastardly functions. Wouldn't this be preventable by putting a fine wire mesh around the box on the rear of the panel? Sure, the signal could still go out through the panel, but that's bound to incur a lot of interference from the panel itself, right?
The simplest solution is just don’t buy these TVs
At this point, I'm wondering if I should set up a shell company of some kind, just to buy commercial digital signage TVs. They require registering with a company just to be allowed to buy them.
That’s increasingly difficult to do.
Chances are they'll have some antenna line going to the edge of the TV. The box on the back of the TV already has a bunch of shielding over it inside. If you were to go to the trouble of opening the TV to find it, you may as well disconnect the antenna and ground it so there's no chance of a signal.
I have a Kurig coffee maker (too little respect to spellcheck their name). It puts out a BLE beacon that I can receve a mile away. Its hard to know what that bugger is doing. G-force was right!
it's looking for other keurigs to mate with, like a barnacle
Hopefully the TVs don't won't require that connection to operate.
Ahw fuck, wasn't LG like the last reasonable tv brand out there?
What should invuy if i want a new good 4K TV?
A book.
Sceptre TV
I've seen this linked before, and unfortunately the specs are very mediocre on their TVs. I don't know how they can claim a TV is HDR when it has a meh contrast ratio, no dimming zones, and can't even do 100% of the sRGB color space.
I don't know how much of the price of other TVs are subsidized by ads, but these Sceptre TVs are pretty bad value when looking at panel specs alone.
Panasonic, or some of the European brands are good. Or you buy the largest 4K computer monitor that can afford.
God, I wish we kept our CRT.
My friend still has his. Let me tell you, that thing has a presence.
So glad I'm not in the market for a new TV
Are there any TV manufacturers out there that do great screens like the lg ones, but without all the rest of the bullshit?
We are in the market for a huge TV soon, and we were looking at the lg oled Evo. However I don't really like rewarding bad behaviour, so if there's any others you can suggest then suggest away...
For what it's worth, I subscribe to the "use your TV as a screen, plug another device in to deal with content" method. It's not connected to the network.
So, whatever my TV wants to do, I'm not using it's janky apps that might get slow over time or try to advertise to me - my Nvidia shield (which is on the ropes/way out due to some updates it pushed) CEC wakes the TV and plays content without having any particular insight into my emotional state. But I can replace that relatively easily/cheaply until my screen literally stops working, rather than if some new service isn't supported on it or an old one is deprecated.
I'm being tempted to replace the shield with a NUC or other device due to the updates I mentioned above - but I can probably replace the launcher more easily.
You're still rewarding bad behaviour. They still put all the crap on and made the sale anyway.
I've been planning to do the same thing when our current batch of TVs kick the bucket. But I was going to use an appletv, not a NUC, because all of the streaming services only serve 2k through browsers but their apps can get 4k+. And for the rest I'll run jellyfin and serve from my home media server. The TV will never see the a valid internet connected network.
Recently my roku tv started showing a blaringly loud auto-play ad on the homepage once every 2-3 weeks. FUCK THAT.
My lg tv is honestly the best tv i have ever owned. I have 0 complaints, my old house got flooded a few years ago and the tv soaked up a good amount of water and after some running time, it went back to working flawlessly.
But i would never connect that fucker to the internet.
Exactly this. I love my LG, but it doesn’t get internet privileges.
As much as I loathe Samsung for many of their practices, there are options if you look for Commercial signage or hospitality tvs
I’ve heard that Sceptre is a good brand for that
Maybe Panasonic or Philips they use LG OLED panels. I don’t know if they spy or not but worth investigating. Or Bang and Olufsen if you are swimming cash.
NOPE
umm guys this isn't a news article, it's a Black Mirror episode
Jokes on them, I have facial paralysis!
Brb going to sell life size lego faces to lg owners...
I want one too! Only because I love Lego 😆
if it's anything like the other ai features they offer, it will be garbage and never work and slow everything down
And use 10x the electricity to get this slop.
I rooted my 65" LG TV, and put a pi-hole in front of it.
How did you root it? All methods I've seen appear to require you to get it online first, usually to visit a website that does it for you (seems sketchy).
That's true, but the root method is open source:
https://github.com/throwaway96/faultmanager-autoroot
That said, if it does cause issues, there's nothing saying I can't just block it at my router.
The TVs are reporting a lot of anger. Add more cameras!
Rather have a TV from 1999. Hope LG goes under.
Nahhh that’s insane. A recent 1440p/144+hz monitor is a fantastic choice and it doesn’t know how to connect to the internet.
A TV used to be clearly different from a computer monitor. Hopefully monitors resist this for longer but no reason to think this can't happen there.
They'll have to pay for the cellular connection themselves because I'm not gonna enter my wifi password into the tv lol. Been using a pc hooked up to the screen for ages. Screw "smart tv" features, slow and inconvenient as hell.
The inconvenience creared by their greed. You buy a tv, a PC, internet and a netflix sub but you cant watch full (shite) resolution unless you are in a native app.
Piracy is the way forward.
I have an lg tv that has never seen the internet. It runs on a shield with kodi. With that being said, fuck shield and their ads
Yeah that part blows ass. My solution for now is an appletv. They at least don't shove ads down your throat and their main business models are not based on collecting user data for advertising or databroker purposes (looking at you, google).
"Gee, boss. Says here 87% of viewers were angry with the TV for spying on them."
My LG OLED has never seen an internet connection and intend to keep it that way for a very long time: indefinitely.
Same. I have a C3 and it's awesome. It has this feature where when you turn it off it has this nice subtle clock screensaver thing but it always shows the wrong time due to not having an internet connection.
Put it on an isolated vlan, run your own ntp server and if needed spoof the ntp dns it uses... Easy 😅
So glad I haven't got a LGtv, I'd have to buy a sledgehammer as well.
Verification can