1 yr. ago • 98%

Bets on the next one?

99 comments

For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

100
- Because they have begun fucking over their customers and don't want to associate HBO with that
  
  97
  
  Ding ding ding, we have a winner
  
  36
- Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.
  
  47
- It's like Twitter rebranding to X. It's extremely detrimental to the brand, but it makes some executive feel really good about themselves and that's all that really matters apparently.
  
  20
  
  The only X I'll ever recognise is my man X to the Z, Xzibit.
  
  I just call the dead blue bird a Twatter now.
  
  6
- Especially when one of their main competitors was called CineMAX
  
  17
  
  Isn’t Max literally Cinemax’s streaming service, that merged with HBO Now to form HBO Max, and is now back to being just Max?
  
  This is the part that was, for some reason, never communicated to anyone. HBO streaming didn’t rebrand, they were absorbed into Cinemax.
  
  20
  
  Cinemax has always been owned by HBO. https://en.wikipedia.org/wiki/Cinemax
  
  6
  
  Didn’t Cinemax originally run a bunch of porn?
  
  Next iteration should be CliMax.
  
  EDIT I think back in the day it was jokingly called skinamax for that reason.
  
  0
- MBAs have to justify there existence some how
  
  13
- One business analyst figures it's a new guy trying to establish his mark and/or his midlife crisis.
  
  5
- Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason
  
  5
I just canceled their service today.

Removing 4k streaming from my subscription is the last straw for me. Fuck you, Max, for fucking over tons of content creators before this. Fuck discovery and fuck your garbage reality TV content trash. Fuck your terrible new app layout. Just generally fuck this era of streaming services.

I'm so pissed because HBO Max was a pretty great service for a time.

52
- Just generally fuck this era of streaming services.
  
  The high seas, on the other hand, are pretty fantastic these days.
  
  30
- I receive their service for free but the email notifying me it would be dropped from 4k to 1080p was ridiculous.
  
  11
- HBO Max was the last service I still had before I fully committed to the high seas, for similar reasons. Removing Westworld before many people were even finished with the newest season was the final straw. There's nothing on any streaming service that I haven't been able to get in the same quality through *arr apps onto my Plex, including usually HDR and 5.1 now that I have rules set up to upgrade to those when available.
  
  9
  
  me too, that's incredible. I haven't set up a plex yet I have to remember to do that
  
  3
- You finally have a chance to see the light, pay 5$/month for mullvad VPN and download all the shows you want from the seven seas.
  
  2
I expect that Elon is going to buy them and just get rid of the useless Ma part of the name.

37
- Xvideos
  
  35
  
  What a genius idea, sir! It will be a utopia for free speech and block anyone who disagrees with us.
  
  10
  
  We don't need the vulgar discourse of X on the worlds favorite porn site.
  
  4
  
  0
- Heh.
  
  I just realised all those xLeoglasx and xSephirothx variants I grew up seeing in WoW and FFXI...one was probably old mate xXElonXx.
  
  I bet he was an Alliance Hunter or Elvan Ninja and caused wipes
  
  4
Max+, everyone else is plussing it up these days, just a matter of time before they want in on that sweet plussy action

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- Max++
  
  8
  
  Max# anyone?
  
  7
- Max pro plus
  
  8
HBO MBERGUY

Along with a radical change in leadership and content.

22
- Brooklyn Nine-Nine is garbage and here's why (4:52:19)
  
  4
- I'll start watching HBO if this happens
  
  1
Isn't it just a legalese game? Hey we're HBO and we agree to this and that and this show and that arrangement and with this guy and that production.

A year later ... OK now we're HBO Go ... all agreements with HBO? Gone and changed, we're HBO Go now and these are our new terms, new productions, new people, new pricing, we make all the rules, f you

A year later ... Ok sorry about all the changes with HBO Go, ... we're now HBO Max ... the old name was shit you were right .. but we're making changes again and this time they're great .... for us ... again ... and not you ...

A year later ... yeah HBO Max sucked ... but we're changed to HBO Super Duper Time and we're changing rules and formats and pricing again because we can because we changed our name

18
Max go -> Max now -> Max Max -> ???

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- Just X... Oh wait...
  
  9
- Mad Max, obviously.
  
  2
  
  You made me laugh out loud. Thank you, needed that today!
  
  1
HBO 360

11
- HBO U
  
  2
- TIHI. All the name successors are already in place.
  
  2
M

11
- Ahh, I was gonna say this, gladly I scrolled enough.
  
  1
I’m betting on just Axe. This is mainly based on what they do to fully dfinished programming already slated for their platform.

11
At one point in time, I would have said something like 'Dave' as a joke. But now the UK has a channel called Dave.

https://en.wikipedia.org/wiki/Dave_(TV_channel)

11
- Permanently Deleted
  
  7
It's clear they are morphing backwards into Cinemax.

9
Don't get why they'd want to be known as Max. Max is far, far inferior to HBO in content.

8
- HBO is a premium brand, if they name their streaming service with that name and they start pushing up crap realities as Netflix did their brand is going to be destroyed.
  
  6
Next musk will buy it and rename it x

8
- No, he will name it 'p' or 'r' depending if pornhub or redtube is his next favorite porn site.
  
  'X' empties a big chamber in 'autofill russian roulette'
  
  Elon is covering his tracks.
  
  3
- Mux
  
  3
HBO X

8
- followed by hbo one x
  
  2
Maxi, like IMAX but opposite.

7
- Not pad?
  
  4
  
  That's for the next rebrand
  
  2
MAX BO...smells like blockbusters.

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I didn't see HBO Now or Go.

It went HBO -> HBO Nordic -> HBO Max

6
Profit Nolan saw where WB was heading and wisely jumped ship

6
HBMargot

6
With every price increase

6
BO Max

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- Max Zero
  
  3
- Bo! Omg! We think we know you!
  
  2
X

5
HBO Minus

5
If they keep cutting out letters the next iteration is probably going to be called "Ax."

5
The Streaming Service Formely Known As Max

5
In an honesty offensive: MIN

5
Permanently Deleted

5
Max+ by hbo

5
XAM!

4
e 7̶wenty

4
- Where dreams come... They come true!
  
  3
HBOatse

4
Y tho? The first rule of brand recognition is ya don’t fuck with the brand name!

4
I'm betting they're either gonna go with M or A, following twatter. Either way, we'll have another service to mock for having an atrociously bad name.

4
I can’t wait for Peacock to copycat.

3
Oh, stop, you're going to make me HBO MAX PLUS ULTRA PREMIUM PRO WITH TITANIUM ™

3
Cancelled Max

3
Ex HBO

3
They're pulling a Coke and they're going to rebrand as HBO next year and everyone will cheer the brilliant move.

3
HBO Online

AKA:

HBOO

3
- HoBO
  
  3
Next will be HBOX. Then Elon will buy HBOX and rename it to XBOX and get sued by Microsoft. He will then descend into poverty.

2
HBO Next

2
I like the joke, but HBO Go doesn't belong with those other 3. HBO Go was an included streaming companion to a cable subscription. There was no way to get HBO Go without also subscribing to cable. HBO NOW was the first standalone streaming service, then renamed to HBO MAX, then renamed to Max.

If you need something legit to replace HBO go for the joke you could use HBO Nordic, which WAS a standalone streaming service with the HBO content that predates HBO Now. Technically HBO Nordic was only available as a European product, but it was accessible in the USA via VPN.

2
Disco War Max Plus

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NEW HBO

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- HB1
  
  4
  
  patiently waits for HB42
  
  2
Next will be just "M" to follow Twitter.

1
HBO Gone

1
Max has never been HBO’s platform.

1
Meanwhile I'm here in Scandinavia pining for ~~the fjords~~ HBO Nordic

1
who is Max and why should he go now? Perhaps some coworker they hate?

1
Max HBO?

1
hboob

1
m3 max by hbo

1
It's really stupid that they named their streaming platform for one of their competitors. When I was subscribing I'd see Max and wonder when we subscribed for Cinemax.

1
- They own Cinemax. It's a subsidiary, not a competitor.
  
  2
Maximum Body Odour.

0

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