She probably does a lot and then musk inserts himself into random situations and fucks it up. She says "okay eng team build Foo" and then next week Elon goes on a rant and cancels Foo without consulting her.
In July, Musk tweeted about Twitter / X’s financial situation, saying, “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load.”
Advertising could be up two fold for all it matters. You sack a company that last turned an annual profit in 2019 with $44B in debt, it won't matter if Musk is shitting gold bricks. You can't pay that size of debt off fast enough. To just get started on that debt Musk would need to make Twitter twenty times more profitable than their 2019 profit. And even then that debt is going to be a monkey on his back for forty years in ideal conditions.
That $44B isn't chump change for Twitter, like maybe if Tencent took a sudden $44B debt they'd make good on it, but they're wildly profitable. Twitter barely gets by and has only gone on this long because of the Tech Bro funding that all but dried up when the interest rates were going up.
What's funnier is it was already dying. It hasn't made any actual positive revenue since 2019 and then Musk dumped another $44B in debt on top of it. It really never had a chance and I think his original bid was either a troll he never intended to follow through with, or he was banking on leveraging all the blockchain and NFT stuff that recently also shit the bed. Either way, he's fucked himself out of at least a small chunk of his fortune. Well, at least until the rest of the market catches Tesla and their hyper inflated market cap finally also goes sideways.
I have immense difficulty feeling sorry for any of the members of Elon's Rent-a-Fascist program. He's a huckster, everyone knows he's a huckster, and the people who don't or refuse to believe it will have to learn that lesson the hard way.
He doesn't want to and it would be really bad for him to involve his personal wealth in the company. They need to be separate when twitter goes bankrupt. It is also very unclear what his actual wealth is.
In news that isn’t very surprising given the recent history of Twitter, which Elon Musk is currently rebranding to X, the company won’t be able to make some promised payments on time.
That’s not exactly what you’d want to hear from a program touting itself as “part of our effort to help people earn a living directly on X,” and the key to Elon Musk’s X dream for an app that handles banking, stock trading, and other vital financial features.
Musk announced the revenue-sharing plan in February, and the company sent out the first round of payments for eligible accounts (with paid verification via Twitter Blue or Verified organizations, 15 million “organic” impressions in the last three months, and at least 500 followers) a couple of weeks ago before opening up registration to more people.
However, hearing that payments aren’t arriving is familiar news to a number of people and organizations involved with X / Twitter since Musk’s takeover.
A Wall Street Journal article in February counted nine lawsuits covering $14 million in unpaid bills at the time.
In July, Musk tweeted about Twitter / X’s financial situation, saying, “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load.”
Elon is directly and personally responsible for both the acquisition of massive and unsustainable debt and for the cratering of cash flow through loss of advertisers.
It is normal for features to be delayed in their launch. This feature has already been launched. I know it has been launched because for two days every rightoid grifter bragged about the money that was paid out in order to boost subscriptions for Elon. This is a case of not paying your bills. That is not normal, that is usually a Herald for bankruptcy.