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What people miss about Steam Deck's "loss" to Nintendo

It’s silly to compare Switch 2 sales to Steam Deck sales.

The Switch 2 is a locked-down, vertically integrated platform. There are no ROG Switch 2s. No Lenovo Switch 2s. No Switch laptops or tower PCs with discrete GPUs. If you want to play Mario Kart World, your only option is to buy a Switch 2. Period.

Steam Deck, by contrast, isn’t a platform. It’s just one hardware option—one entry point into the sprawling, open ecosystem known as PC gaming.

Every year, around 245 million PCs are shipped globally. If even 20–25% of those are gaming-focused, that’s 49–61 million gaming PCs annually. Steam Deck is a sliver of that. So of course it won’t outsell a console that’s the only gateway to a major IP.

But that’s exactly the point.

PC gaming is too decentralized for any single device to dominate. The last “PC” that did was the Commodore 64, which sold 12.5–17 million units over 12 years because it was a self-contained platform, unlike modern Windows, Mac, or Linux machines.

That the Steam Deck has sold 4 million units despite competing with every other gaming PC in existence is remarkable. It didn’t just sell—it legitimized a category. Handheld PC gaming is now a thing. That’s why Lenovo, ASUS, and MSI have followed. Even Microsoft is getting in, optimizing Windows for handhelds—something they would never have done if the Steam Deck didn't hold their feet to the fire.

So no, Steam Deck didn’t outsell the Switch 2. It didn’t need to.

It won by changing the landscape.

202 comments
  • No shame to anyone who bought a switch 2. My partner got one during pre-sales and is incredibly happy to have gotten one, and I feel so happy for him that he gets to have some joy in his life with it. I wish you the same joy.

    But I just can't get into it. I didn't grow up with nintendo so the properties really don't mean much to me. And now, I just don't think I can swallow paying hundreds of dollars to start, then another hundred dollars to get games that seemingly play the same way as they did in the last release, plus a yearly subscription for online play. You may not see what you purchased the same way, and I'm glad that it's meaningful to you even if I can't find the same meaning in it -- it's good that there exists something for everyone's niche.

    I don't see why this needs to be a competition. Are there really people out there who were about to get a steam deck but decided not to in favour of a switch 2? I feel like switch owners are well aware that it's a Nintendo machine and theyre not gonna be playing a lot of their favourite out-of-franchise games on it. That's what they expect and thats what they'll likely get.

  • So no, Steam Deck didn’t outsell the Switch 2. It didn’t need to.

    I don't disagree with the sentiment. I would still consider the Steam Deck a "failure" if it couldn't move enough units to justify its production cost, but it looks like they're still churning them out, so... eh, it's not great but its fine.

    I would argue that merely comparing generic PC sales to Switch sales also misses the mark. At the very least, you'd focus on unique Steam installs or Active Steam Accounts if you're really interested in counting the success of Steam relative to Nintendo.

    Even then, what you're really competing with isn't "SteamDeck sales v. Switch sales". I'd say its "SteamDeck sales per $1 advertising spent v. ..." Given that Nintendo spent around $730M in advertising last year and Valve spent under $100M, it seems that Nintendo has to spend roughly $50/unit to move a Switch relative to Valve coming in closer to $40/unit.

    It's very difficult to compare popularity under two wildly divergent marketing strategies.

  • I love my Steam Decks (LCD & OLED), and as far as handhelds, won't buy any more until SD2. I'd much rather see the Deckard released before SD2 to be honest, though my Index headset might be fine, the controllers are kind of fubar. I'll support Linux hardware over anything Microsoft, or closed platforms.

  • There is a reason why i call all these handheld gaming pcs as decks or gaming decks.

202 comments