PewDiePie: I'm DONE with Google
PewDiePie: I'm DONE with Google
PewDiePie: I'm DONE with Google
No, stop, come back...
I think it's ironic that the alternatives to Android (graphene, calyx) only fully work on Google phones.
Ditch Google
Step 1: Send them money
Used phones: exist
Users who constantly repost this same comment: "doesn't look like anything to me."
LineageOS works on a bunch of non google phones
I'm running lineage os on a Motorola moto g7 power (2019) Android 15 runs fine on a 6 year old phone.
Thise are just different flavors. I need a pixel 8 pro xl equivalent device that runs linux natively. All thw postmarket phones are ancientx
That isn't really true especially with Calyx OS
Doesnt calyxos also work on fairphone
"work" is doing a lot of heavy lifting here when talking about a Fairphone. Worst phone I ever owned with quite some margin.
Same reason it continually sucks to get a working Linux build on an apple laptop or desktop.
As bad as Google is, they're lightyears ahead of Apple in terms of protecting their products in a walled garden.
Really? What's your favorite custom ROM for modern iPhones?
I would get a Nokia flip phone but they cost a bit. Cheaper to get something someone is throwing out
Er. 'I am done with Google'. Watch the video on YouTube...
I like how Lemmy somehow still finds negativity here. Never change lmao.
An internet celebrity in the millions of followers is going FOSS. Cheer up. On the downstream, this may bring Lemmy more users and put more visibility on open software.
“I’m done with capitalism” he writes on a phone paid for with 😧 MONEY 👻
Hey, it could be stolen.
and trying to get on the grift train of hating google. seems like hes some what desperate to comeback to yt, trying to recapture old glory days, of course all that sweet money comes with it.
I mean where else is he going to reach the most YouTube/Google users?
For Pewdiepie this makes a lot of sense, he was literally the top youtuber. But uploading also somewhere else (no exclusivity required) needs to become mainstream yesterday. We have technical colleges far from the US posting educational video content for a website embed on youtube only, it's madness 😅
Three R’s to deGoogling: Reduce, replace, remove.
I would say start by changing your browser and search engine (lots of options out there today), and then set up your own domain for email hosting so you can try different providers.
There isn’t another YouTube with all that content out there, so that one is tough, but you don’t have to 100% de google, 50% is still good. 15% is still good.
Don’t let perfect be the enemy of good.
Pobodies nerfect....
Despite the lack of content we should mention peertube any time possible to increase knowledge of it, if nothing else
Your own domain for email hosting is a massive pain in the ass. Have you not run into a million problems with other hosting providers refusing you for possibly spam?
Self hosting an email server is a pain in the ass and I don't really recommend it.
Buying your own domain and using it in whatever email provider you want is very easy and gives you ownership over the email address. You may switch providers freely without needing anyone else to do anything.
No, not I don’t self host my email which is where a lot of the trouble comes from
I don’t remember having any issues with it ever. That was a concern so I did slowly transition to the custom domain
Didn’t try to host a domain myself yet, but having it set up with Proton has given me zero problems thus far.
Your own domain, but you're safer not hosting your own email servers in general. Just wanted to be clear for anyone reading this. If your mail server is down you don't get mail 🫠
I ended up using a service that isn't Google for that with my own domain
And soft lock yourself… log in to the DNS portal you need 2FA from your email… while your email is having DNS issues lol
Nebula is an option for some content creators but it is subscription based.
Wish more creators would move to Nebula. I joined on Grady from Practical Engineering's recommendation. His stuff is great.
I haven't quite figured out how to use PeerTube yet.
My own domain?!? Any suggestions??
Whatever name fits your fancy. Go with solid registrars like Namecheap or cloudflare.
Once you get your domain, you can use most any email provider to handle mail for that domain. Fastmail is really good. Or proton if you want the encryption.
Furrysmurfporn.ai is available
Get something on .com or .net. Vanity tlds will piss off reputation services. And make sure you set up spf/dkim
set up your own domain for email hosting
cannot recommend this enough!
Dude's having an interesting life trajectory
Accurate once again
so much better
Correlation is not causation.
That boy doing so much work for privacy and linux communities. I love it!
Imagine if some big influencers like him switched to peertube, that would be quiet a thing indeed.
Even just mirroring.
Is there a tool already that makes it easy to upload to both? Idk, I haven't uploaded a video since like the 10s
Any influencer that relies on YouTube ad money won't make the full jump.
Other than that, they'll very quickly find out that keeping a video focused service running and serving 10k views daily (300k/mon) is very expensive both in storage and bandwidth.
Wait for it, I bet a whole bunch of people mentioned it in the comments of this one. That will probably be the topic of his next video. Although I'm hoping for stopkillinggames.com.
I think they are the only people able to do something like that. Hosting videos is expensive as ... you know. But if someone can do it, its them.
It still baffles me why anyone likes him in the first place tbh
How about LBRY? Do you think it's a sane alternative to YT? I also think peertube is the true freedom, though, I was surprised how quick videos load on odysee
Can we stop with the narrative that corporations and celebrities are doing good? This guy is 110 Million people away from doing something for privacy and linux, once he makes 110 million and one person switch to linux or using a youtube alternative he will have done some work in the positive.
I mean... glass half full or half empty... You can appreciate how enthusiastic he was about it and how many people saw the video, or you can just complain... Btw. if he should do more, it will be the positive feedback he gets about it, not the negative one which is just demotivating...
I love this new arc of pewds, unimaginably based. I'm actually interested in watching his videos now after a looong time. The last three tech related ones were great.
I'm loving Pewdie's redemption arc
That's going to be one long arc though
Let's hope so.
What's next, Open source electric car? Building and living in an Earth Ship?
He'll be crawling around xmpp chatrooms talking about anarchists soon.
Is it though? I never paid any attention to him, so I only know that one time he made some kids make a sign with heil Hitler or something like that (which from what I've read was just a joke in bad taste, he isn't a nazi or major racist). Otherwise, I haven't heard anything bad about him, he was just never someone I cared to know more about and watch, seemed to be mostly for kids. Please, correct anything I've said if I'm wrong.
Same, it feels surreal.
I was typing out in the comments that he should try nextcloud before I finished the video, and towards the end I saw that he was running Nextcloud. Fantastic
started with minecraft & redstone, now linux & degoogling, can we extrapolate that in some years pewd's gonna start hrt lol
I was just thinking about this: more evidence of the Minecraft to Linux self hosting pipeline.
The programming socks will be the first sign.
There's no redemption arc because he literally never did anything wrong. His content was always family friendly
Didn't realize the N word was family friendly lol
has he stopped "accidentally" naziing?
He got backlash from his own fans from all edgy and toxic jokes. I remember some of his Indian fans are angry for his PewDiePie vs T-series stuff (T-series: Indian music company).
I think around 2019, he apologized and recognized all the edginess he did, and promised to do better.
For the last five years, all of his content are basically wholesome family stuff or creative activities. Even his recent art journey video are widely shared among young art communities that's not even his fans.
Yeah this is why it's so offputting seeing so much praise for him here. I don't believe he's ever outright apologized and owned up to what he's said and done in the past (I could be wrong though?). Last I checked the dude was literally a neo nazi.
I really don't get how so many people here are so happy that a Nazi is using Linux and doesn't like Google anymore. That's not the kind of clown I'd want representing or being a spokesperson for my interests and it's really making me second guess the people here.
Edit: @nasi_goreng@lemmy.zip 's comment has provided info I didn't have, and recontextualizes the attitudes here I wasn't understanding, so now I get why there's support for this.
i don't want to watch pewdiepie, can someone explain what's his beef here
Just downloaded it and skimmed by frames... Seems to be a list of reasons to degoogle. Mentions privacy, security, and how Google is extending fingers into everyone's privacy by browser, password manager, wallet, phone, etc.
Guy's an ass, but if this gets people on board with degoogling then good for him.
He switched to linux a while back. Now he's trying to switch as much of the rest of his digital life to FOSS/non-profit stuff. He advocates for duckduckgo, firefox, paid email, graphene os, selfhosted vaultwarden, nextcloud, anything but google maps, kodi, etc.
But not Youtube. Which is Google.
Curious.
anything but google maps, kodi, etc.
You had me unti kodi was lumped in with google maps?
Just throwing this out there, you can open the video and expand the description and there is a button you can click on to view the transcript of the video and then you can just copy that out into a text editor or read it right there
Throwing it out there - I am tired of left always acting as if something done decade ago was still fresh. Pewds changed, he flipped his whole video formula, and even back then evil things he did were at least questionable. Let it go folks. You are doing nothing else than making yourself look like bitter old people.
Edit: I noticed it's not obvious what I am talking about. Other comments. People constantly talking about how Pewds is a nazi.
He literally never did anything evil or bad. This is a myth that was entirely created by the far left, who falsely call everything fascist, despite never watching his content.
Honestly, the only drama I've ever read about him was the n-word on the bridge situation. Now before I migrated to Lemmy I had a decade and half old account on Reddit that got n-word count botted, and even through all the heated debates & drunken shit posting, I never once dropped so much as the -a ending. But I grew up in an area of lower socioeconomic development, and I was the rare super pasty white boy who used it growing up because that was the common vernacular I heard every day. And I was only ever once confronted about it from someone I didn't know. But as I started to grow, mature, and expand my social circle I learned how cringey it was (and I still look back on myself in a sense of embarrassment and disgust to this day). I'm just happy that this was early Myspace days, and there are no videos of it floating around.
Now I want to make it perfectly clear, I was not an Xbox live chat edgy shit head. This was the language I heard all around me growing up, so it was an honest adoption.
With that Ted talk out the way. I have only ever seen the bridge video of his, and a late night talk show (Colbert?) interview with him. That is it so I have absolutely no horse in the race. But I do understand how people can grow and change, and it sounds like from what everyone else is saying about him, that he has for the better.
There is the expected amount of negativity in the comments, but also more positivity than I expected.
I watched the video. I am not really a fan of the style, I don't agree with all of the content. But damn, a big influencer is using his reach to talk about retaking privacy and control in your online life. It can be such a difficult subject to pitch without sounding crazy. I think the video existing is great and pushes general awareness in the right direction.
Other than hearing his name, I've never seen any of his content, nor do I know any of his lore. If in fact, he once was and has now changed his core convictions, then great. I have no issue with anyone who changes their minds in light of new evidence, or after taking inventory of one's life, and deciding a new route. Both are commendable. Lord knows we've all done some shit in the past that was definitely cringe...I know I have. But we grow, and we learn, and in the process we become better human beings.
He never was. When teenagers used to scream n-word for shit and giggles, he was monetarily incentivised to do stupid stunts. No belief behind, other than to have a laugh and jump in views. When he crossed the line and was critised for it, he backed off, apologised and learned from his mistakes.
But people love draging it out each and every single time he does anything, be it good or bad.
... what?
they're responding to other comments, like about Pewdiepie being a nazi.
... what?
So is he a nazi or not?
In short, a bunch of years ago he did some stunts for publicity that put him in a bad light. And don't get me wrong, he deserved criticism back then. But it quickly became apparent that it wasn't his view, but just that - a publicity stunt, something to drive algorithms etc, and he also apologised for it and what's more important, didn't make similiar shit afterwards.
So no, not a nazi. In the past you could call him edgy or something, alas even that doesn't really fit as he didn't do this all the time. But people saw he is popular and saw what he did and decided that no matter that these were one-offs, he must be a nazi, secretely harbor a shrinet o Hitler and all that.
Do you want to continue posturing and fishing for confirmation from other edgy teenage minds, or do you want the answer?
Leopards don't change their spots.
People on Lemmy really just suck. So much snobby negativity
You should see reddit or any other mainstream social media for that matter, I assure you it gets much worse. In fact people on lemmy are mosltly normal.
I didn't know he was a Nazi I just find him annoying.
I just subscribbed to him
For the first time
Wasn't interested in his old content but these new videos are fire and he has a very nice personality and overall amazing video quality. I inderstand why he was nmuber 1 for so many years
He has some more mature videos where he reviews books and tours around the world. Sometimes not so mature, he plays Minecraft or calls another YouTube channel bitch lasagna, and that can be fun too.
"calls another YouTube channel bitch lasagna" that was years ago right? These days he seems more calm and almost no toxicity whatsoever other than rarely saying shit, fuck, or generic swear word.
TLDR?
Generic degoogling/google alternatives video from Pewdiepie, but he won't get rid of Youtube.
I don't think there is much in the way of alternatives. Scaling to millions of users is very hard.
Ty
he misses the day where he was top youtuber shilling for google, and all that sweet money, thats why hes trying to low key come back, need more money and glory from his old days, after hiding in japan.
Man I want to move to Graphene so bad. I want all the google ripped out of my phone.
It was incredibly easy to do and a refurbished pixel 8 is way cheaper than a new phone.
They are also way too small in terms of storage given that they don’t support external cards (Apple is similar). Google/Apple definitely want buyers to also buy their subscription storage services or pay the high premium for the next storage level.
I’m on an XR right now and it feels older, but still very much usable. I wish companies offered options to only get security patches instead of having to buy new phones every few years, that’s the 1 thing I hope Google keeps around and doesn’t walk back in the future.
Its decent except google amdoid aosp policy changes are screwing it over
Yeah, part of why I want to get one soon is to have a semi recent phone before they can't do graphene properly anymore
Move to Lineage OS or Calyx OS
Don't be fooled by the Graphene OS Mafia
What do the other two do better?
what's stopping you? was the very first thing I did, don't regret it for a second -- https://ocv.me/b/img/IMG_20230811_121845_049.1ssy.jpg "i'm about to finish setting up my pixel alright" :p
The cost of buying a pixel is the only thing stopping me. I don't have enough to replace my aging phone with much of anything, let alone a pixel.
One million hours in gimp
I'm done with Google! Watch me rant on Google's Youtube! Earns me money!
So... yeah.
Why are we giving neonazis attention, again?
If there's an article with words, can you pass it along? I'm not inclined to go on a Google website and listen to someone slowwwwly tell me why Google is bad.
Life's too short to listen to people who talk slow.
Articles too much time too, so I made you this
GMaps -> car GPS
What? No. OSM or literally anything else than a fucking car. Stars and sextant.
- Gmail -> proton
I recommend Tuta over Proton. They're much more focused on their core product (not making their own crypto wallet or VPN or storage service or password manager), plus Tuta's leadership has never endorsed US Republicans, unlike Proton's
I think he actually used something else than proton, he didn’t mention though. Except that he uses his own domain name.
I drive believe he has started hosting his own email though
Not all heros wear capes
Tailscale -> Headscale after you get comfy.
Download the video before YouTube takes it down. I want to see that site flooded with reuploads if they do.
It will stay up. Do you know how many YouTube videos there are badmouthing Google? They don't care so long as you're watching them.
All I know is they took down the ones by LTT and Jeff Geerling, I can only assume it was due to the larger audience those two attracted. Now imagine PewDiePie...
I don’t care about his content, but I downloaded for historical preservation. If you’re willing to watch can you explain the beef?
I just use down sub to pull the transcript from his video It's only 60% as annoying.
He has the normal privacy versus cost worries which are reasonably valid. Then he rambles on, plugs a product that he's shilling that's unrelated to the subject matter, says he's replacing Google search with a local LLM, does some hot takes on alternatives, does some reasonable takes on some alternatives.
To be honest, this is probably the least helpful de-googling video I've seen, other than the fact that he's a major influencer and is telling everyone they should be doing it.
Upload it to Framatube and other YouTube Alternatives
If it stays up, it's certainly going to be interesting seeing the difference in view counts between it and his other videos.
I’m sceptical of his steamdeck hosting solution :p hope he has backup for his files too
I was actually kinda wondering the other day why super large content creators with good cash flow from what they already do, don't ditch Google and Patreon or anything else that takes a cut to be nothing more than a middleman to accessing the content? They don't need to host on the same level as YouTube; they could probably make more money hosting their videos on their own website, where they can control what is free or paid for, and can work directly with advertisers themselves.
And how do they get big? How do they get discovered? SEO ?
They're getting huge because of the platform.
I'm not saying google is not evil but it literally gives them their audience.
I watch YT more than anything else by a mile, and if my top subscription moved to their website, and I had to jump through hoops to watch them on my TV device, by installing a browser or something I probably would stop watching them or watch them way less. Another TV friendly app sure that wouldn't be a problem, but I don't see many doing that.
I'm talking about those who have already gotten big, like PewDiePie or Good Mythical Morning (the latter of which started on their own website before youtube even existed, btw). Not the dude who just started a channel last week and has nothing to do shit with.
Yeah, even an established creator is going to have a hard time moving their audience.
If YouTube weren't a near monopoly it would be different. Then other companies would be competing for creators.
Making it worse is section 1201 of the DMCA. It makes it a crime to circumvent access controls. In the past, Facebook was able to grow by providing tools to interface with MySpace. People didn't have to abandon their MySpace friends, they could communicate with them through Facebook, and Facebook could ensure that messages sent on its platform arrived to people still on MySpace. But, if you tried that today Facebook has access controls in place that make that a crime. The same applies to YouTube. Nobody can build a seamless "migrate away from YouTube" experience because YouTube will use the DMCA to block them.
The governments of the world need to bring back antitrust with teeth and force interoperability.
They have. Nebula is biggest im aware of, floatplane is another.
Sauce plus and dropout as well. Basically run by youtubers to make content without relying on YouTube. A lot of this is running on pre-existing tech for running a streaming service and I assume it's dependent on AWS (Amazon) hosting but yeah lots of smaller paid streaming services run by youtubers because YouTube sucks. I believe sauce plus is essentially the same as Floatplane on the backend, they mentioned working with LTT to make it.
Because it is really really hard
Streaming video is expensive. LTT did it with Floatplane, even going so far as to develop their own backend. Watcher and some other YouTubers did it with Vimeo as their backend, but Vimeo still takes a large cut.
At the end of the day, people are doing this, but YouTube still offers a compelling value compared to other platforms. It’s hard to beat their scale, sophistication, and the discoverability of their platform.
Yeah I know some big german youtubers who years ago were like "we need to be more independent from youtube" and set up their own website. Every year the costs for hosting that would take out a huge cut of their earnings, so at the start of 2025 they finally gave up and said they couldnt pour even more money into that project as it simply wasnt profitable.
Well, there is Nebula, which is kinda like that. But most of them also put their videos on YouTube, using Nebula as the premium ad-free option with a little bonus content.
I'm worried about Nebula's business model being profitable enough to be sustainable in the long term but given their business model includes making every creator on the platform a part-owner of the platform that does limit how bad things can get
hosting their videos on their own website
I love that entrepreneurial attitude. If an online service is unsatisfactory, just develop your own software from the ground up and provision the infrastructure from your pocket. Car industry sucks? Just build your own car! GPU prices high? Grab a soldering iron and a handful of sand, how hard could it be?
Things are always more complex than they appear. The whole point of services like Youtube and Patreon is to offload that complexity onto the provider in exchange for a fee (or some other form of compensation) from the user. Just look at how many early Lemmy instances have gone offline because of the overwhelming financial or administrative burden. Hate the companies all you like, and by all means look for independent solutions, but don't pretend they offer no value whatsoever.
There are open source alternatives that already exist.
Putting a video file somewhere and letting 10,000 people watch it at the same time is no small feat.
You could probably get away with doing it on peer tube but it has no facilities to lock people out or make them pay.
Even if you don't use patreon for payments payments aren't free.
Literally all of them have tried at some point. But honestly you just end up with a bunch of effectively streaming services that you have to pay for.
I already have hbo, Netflix, krangle + and Hulu and YouTube and now I need «randomyoutuber+» x10 too?
Yeah no thanks
It's harder then you think.
one of us
one of us
one of us
How can he be done with Google and still posting YouTube videos?
Sure, but other platforms do exist, and he could post to those as well as YouTube. Other creators do, such as Gardiner Bryant to PeerTube and Louis Rossmann to Odyssee.
If he really hated Google, wouldn't he be motivated to invest his time into its competitors? Maybe he does, idk, I didn't watch the video because I'm not a fan of his style and I generally try to avoid YouTube.
watch the video and you will find out wink
I prefer not to use youtube
Because YouTube has a monopoly for the most part
Sure, but other platforms do exist, and he could post to those as well as YouTube. Other creators do, such as Gardiner Bryant to PeerTube and Louis Rossmann to Odyssee.
Literally his income source
I understand why he doesn't leave youtube but why not reposts on alternatives for people who want to limit the use of youtube
That's very cool indeed – although I dread the moment he starts talking to his followers about Lemmy.
That would literally be the best this to happen to this god forsaken platform. There isn't nearly enough users, diversity of content, or sheer volume to make this place a genuine alternative to Reddit. Getting an influx from a huge youtuber like him means this place might finally get active communities for mainstream hobbies like sports, music, and videogames.
It would be a larger influx of bullshit than even Reddit was able to pull off.
I mean, I don't know of him now... he's way older and, seems significantly less immature than he was in the past, it's possible a good portion of his fanbase has also grown to be more tolerable.
Dude, eff that, influx of bullshit from reddit would be nowhere near. It wouldn't be problem of bullshit. It would be problem of scale. Remember how instances panicked and had to grow at neckbreaking speed during reddit exodus?
This would be bigger, while at the same time having a lot less long-term benefits because a lot of his audience wouldn't stick around.
Hahaha I didn't think of that, chaos would ensue. I would be here for it though
I'm sure all the reactions will be nothing but respectful and factual, and not riddled with festering teenage emotions.
Cartman brah
This wound up being a much better watch than I thought.
Sooooo... he's NOT leaving YouTube?
Where would he go?
Love this, although I think he will realise pretty quickly that hosting on his >!Steam deck!< might have some drawback haha (I'm thinking storage here)
You can easily expand storage on it, whether it's external or internal or even fast SD card.
Who?
He’s the millennial Mr beast
Did he back away from right wing stupidity?
He was never right wing in the first place
He did some edgy stuff in the past, but he is not Tucker Carlson or anything.
What was right wing about him?
Since when was he about that right wing shit ?
He paid some dudes on Fiver to hold up "Hitler Did Nothing Wrong" signs.
EDIT: Sorry I looked it up out of boredom and it was actually "death to all jews" signs.
American history X
Waiting for the episode where he finds out who owns YouTube 🫠
I see you didn't make it 40s into the video.
Listen, we don't read the article and we don't watch the video before commenting. Maybe we're reading the headline first. Maybe. This is the way and it has always been the way.
Why would i feed youtube?
Let me know when it's on peertube, another video-centric platform.
Lemmy's text-centric.
Why would anyone watch a pewdiepie video?
The thumbnail has a big ole X over the word youtube. I think he knows
Is there any service that can scale to millions of users?
Wait till you find out you can use your brain
Wait until you figure out that this isn't YouTube
No you see, if you can't do something absolutely perfect then why do it at all?
That's funny I've been DONE with poopoopie for a few years. Somehow people keep pushing this creep.
People listen to mister nobodies on the internet like they are prophets...
He's one of the biggest and most loved youtube personalities. He has influence, and him saying this kind of stuff is a big deal. Pretending he's a nobody shows that you're simply ignorant.
Ignorant is everyone like you, worshipping these useless "celebrities", my dear clown. Now, you can go back licking YouTubers' ass and proudly let everyone know.
And who are you, exactly? I don't like pewdiepie, or at least I haven't since I was a literal teenager. He's a strange person with a strong ego at times, but I'm all for more mainstream exposure to de-Googling, linux, and self-hosting. Just take the win.
Opinion discarded. Bye.
This guy is a Nazi, remember?
If you don't let people make mistakes, change, and grow, you're living a petty, sad life.
If he's a Nazi, I'm a trans queer Nazi.
Someone on Lemmy Linux pointed out his past in detail, and I agree he was DEFINETLY going through the far right pipeline.
However, he never continued it, never delved into it farther, never pushed that crap further (the dirtiest thing was hosting I think Shapiro for meme review, which while very bad, at least didn't keep that shit up. Do wish he'd delete the video though), and seems to have changed paths after getting into actual philosophy. He's never been a politician who's destroyed people's lives or a billionaire or called for people to be harmed, either.
If we hold people like him to the same likeness of people like Musk or Shapiro etc, progressiveness will lose the cultural war to fascism. By equating any potential ally into an enemy, you only destroy your cause, and certainly only help fascists far more.
No, he isnt. Repeating false information ad nauseum doesn't make it true.
The only people who have called this guy a nazi are terminally online far left jackoffs who get all their information from other jackoffs in the same echo chambers.
Take your brain out of the gutter
And you can take a hike
enough with PewDiePie posts!
Just block his name, I have trump and Elon and varations of their names black listed so posts with them don't show up on my feed.
i have filters with elon musk, zuckerberg &c pewdeewhatever posts appeared in the last couple of days :/
I've seen one so far
!degoogle@lemmy.ml + !graphene_os@lemmy.sdf.org + !selfhosted@lemmy.world + !privacy@lemmy.dbzer0.com
i had 4 in a row
shrug
Who?
Never heard of him