More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast.
Junk websites filled with AI-generated text are pulling in money from programmatic ads::More than 140 brands are advertising on low-quality content farm sites —and the problem is growing fast.
And our time. I’m sick of googling something and getting nothing out these fluff pieces with little or no real information. It’s made Google near useless for entire subjects. Try searching for troubleshooting on anything Apple for example.
Or the fun variant where you intentionally search for something in your native tongue because you want results relevant to your country and get badly translated articles that nowhere inform you that they are translated.
@L4s I’m still - and always have - wondering who clicks on all this shit. No ad makes money without a “conversion” into some sort of sale. I believe it’s all a circlejerking of various add companies scamming each other. At some point this useless well of crap must dry out. And now even the content is complete and utter nonsense… so nobody is going to even look at it. how’s that supposed to hold up
I do understand the curiosity though, just seeing what malware is trying to do can be quite interesting. Maybe someone should tell that person about VMs though lol
We've been asking ourselves this about email spam for several decades now.
I think we're vastly overestimating human intelligence. There's obviously enough completely clueless people out there that will buy what these spammers are selling.
Morning radio show I used to listen to talked all the time about the crap they bought off Instagram and tiktok ads. Like, ALL THE TIME. My ex and her family also bought a fair bit off of those sort of ads. Some type of people are just susceptible to it and others aren't.
It's been a while since I've interacted with google ads, but if memory serves, by default, the dashboards don't (or can't) break down sales per site, it's mostly impressions per category of ad deployment. "Clickthrough rate among banner ads on news websites" etc. It wouldn't surprise me if the same makers of these spam websites also run bots that click the ads and prop up those metrics that 99% of advertisers don't drill down through beyond surface level. Advertisers probably see clickthrough is good on a deployment and just assumes sales come from those.
I remember years ago someone from a niche industry commenting on this.
He was saying that the week they all had a big conferences, the click-throughs dropped by 95% (implying his competitors were clicking his ads to cost him money)
I think you are underestimating the power of low cost high volume advertising. Throw enough poo at a glass wall and some of its going to stick. This isn't going away, it's getting worse.
When the sites are bot built like the ones described here its just a matter of Large Numbers. Create a thousand permutations of porhub and if they all only get a few thousand views a day in total you've made some money.
I see it all the time when I'm searching for answers on the web. Ngl I look up a lot of stuff for C# and C++ and if you use Google (and even DDG) you'll always fine a couple of these. Google likes to put them up first. You can tell by the language in the article and the stripped down content on the page. I always end up backing out and I have ad-blockers but they still get the click.
ChatGPT is a predictive text engine than can already generate more coherent and accurate information than 90% of Internet Contributers and it doesn't even have the capacity to add 5+5 together. I welcome our new overlords.
Personally I could believe most of the internet is bot activity by now, but what I don't believe is that most of the internet that humans actually interact with is bots. Though that number is certainly rising.
It affects me, the user, because I have to sift through garbage sites, because advertisers pay to keep those garbage sites online. So I think it's a problem worth discussing and addressing.
The internet as we know it is going to change dramatically very soon. Probably for the worse in the short term, but I do hope something better emerges from the ashes.
I feel Lemmy is the new .. eh forums golden age or something. Anyone will quickly be able to fire up an instance, I mean anyone can fire up a community today already!
We have been spoonfed dopamine triggers since Facebook came around, before that you'd be on the internet because you actively wanted something. I hope that's coming back.
What happened to reddit will probably happen on a much larger scale to the entire internet. First the enshittification destroys everything and then a new thing will emerge that much more resembles the old internet. Google's Web Environment Integrity could be the last nail in the coffin and speed up the change significantly.
This just increases the importance of human-driven filters like Lemmy (and Reddit while it's still relevant), as well as StackExchange for the subset of topics it encompasses.
Cue the world's smallest violin. Not sure how this is any consumer's problem lol.
Maybe, just maybe, advertising needs to become more carefully selected and regulated rather than the clown fiesta it has been since the dawn of the internet where Google and friends want to 'set and forget' and milk money for eternity.
But you know the reaction won't be sensible lol, instead we will get an AI arms race of AI adverts vs AI advert reviewers.
Haha, imagine having to solve a captcha for closing popups, so the content provider can prove to the advertisers that their shit was watched by a human.
And when that finally fails, we'll have to auth to every website with a crypto key to prove that we're a valid human data point.
I feel like this is the ad-equivalent of the sub-prime mortgage situation, pre-crisis. With mortgages, you had loans that no individual bank or bank manager would want, and then you had an automated process that obfuscated the individual loan details and produced financial products that could be sold as high quality. In the ad world, it's the same thing. You have these websites that nobody would buy ads from, individually, but somehow, through an automatic process offered by Google and friends, the worthless product becomes valuable.
The more direct problem for people in general is that finding what you're looking for has become even more of a "needle in a haystack" problem than it already was.
The indirect problem is that if genuine content creators can't get much out making content (not necessarilly money: for many simply the satisfaction of seeing how many people liked their content is incentive enough) because viewers are much more dispersed due to the AI-rewritten info cloning sites, then there won't be much new info for the cloners to copy in rewritten form, which is maybe fine for "questions already answered 1000 times" but won't be for questions or tutorials about new stuff.
Reminds me of the Bing search rewards points a while back. A bunch of people I know were scripting searches and cashing in points until they got caught lmao
The fact the ad industry doesn't have people veto the platforms they advertise on is a negative aspect of modern society. I see no issue with this going down. I'm far more lenient to capitalism when they produce sponsorships and financially aid events.
I've been seeing a lot of "passive income" b.s. coming from YouTube. They're tutorials, or at least shorts that point you at tutorials on how to build a site that effectively scrapes the web for news about a topic and uses LLMs to essentially rewrite articles about a topic in a new style.
It's just automated journalistic copying. Not new, but now done entirely by machines. In the past, news stations would regurgitate content from eachother all the time, especially for fluff pieces. This is just that, but without any actual people involved. Some of these tutorials claim to be able to produce upwards of a thousand dollars a month in passive income per site, or something like that.... Usually the person describing the scheme confesses that they have dozens of these sites running and no longer need to actually work.
It's the digital version of being a landlord. You squat the domain, steal the content, serve it up to unsuspecting people, and rake in the profits.... All without lifting a finger, or doing anything that actually helps anyone.
We all knew this was happening, people are getting upset about it because the news media did it first, and now these folks are taking their jobs!
How dare they.
I briefly considered it, but I don't want to contribute to the downfall of the internet as something that's useful.... So I'm not going to be doing this. It did give me a good idea to essentially replace myself with an AI at my workplace, I'd just be doing the actual work but for any communication, I'd just plug in the original email and a few keywords about the solution, let the AI do the typing, then just review/edit the response and send. It would save me hours of time daily...
I haven't played assassins creed odessey in quite a while and I googled how to get olive wood in the game quickly.
The first 3 sites were filled with garbage AI generated tips. Like it looked passable at first glance but only 1 of the 5 tips were even possible. They suggested I use an axe to cut down trees which isn't possible in the game at all. There was also a lot of repeating of the search phrase.
This is why I'm upset when I see everyone talking about leaving reddit and deleting their history.
I don't even search for things without "reddit" in the search terms because literally every site is garbage now and everything that shows up in the first page or two of Google is just SEO boosted garbage.
It's been this way for ages, though it was mechanical Turk created text and stolen content.
I don't really mind adverts, like when I see a creator I like doing a raid shadow legends bit I'm happy to see that they're making money from a shitty game rather than me having to pay.
And I know the established wisdom is that they track everything you do and say but honestly half my adverts are for things that make no sense to me like tampons and investment services, I really think them saying how well they know the user is just to get a advertiser money and isn't really as true as we fear. Not that I think it's a good thing but it's so trivial compared to everything else happening in the world Iv don't really care