Honey Trap: Underage Live-Chat Hosts Getting Paid to Flirt — Live-chat platforms and third-party agencies are using underage hosts to entice audiences to spend money on voice and video calls.

And then they can use the collected data to sell it to someone who wants to blackmail one of the users.
Seems like a reapplication of a tried and tested model.

Now just to make sure they attract enough users that are worth blackmailing.