23h ago

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

www.thewrap.com

cross-posted from: https://piefed.social/post/1136664

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TheImpressiveX @piefed.social

6d ago

AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'

www.thewrap.com /amc-theatres-to-trim-pre-show-by-4-to-5-minutes-ceo-says-we-dont-love-deluging-our-customers/

19 comments

so 30 minutes of ads is a deluge but 26 minutes isn’t?
So what’s AMC going to do? Aron says the trims won’t come from the NCM ads. Those are contractually obligated.
Trailers. They're cutting trailers in order to show you more commercials.
- I love/hate the wording. We can't cut the ads, we're contractually obligated to show them. It's not our fault. Thems the breaks sometimes. Aw shucks. Golly gee wiz.
  Generally people don't mind the trailers. My local (non AMC) theater shows 2-3 trailers before the film. That's 5-10 minutes total. But I don't go to theaters to see ads for Jeeps and toothpaste.
  
  But I don't go to theaters to see ads for Jeeps and toothpaste.
  Don't worry, those will end up in the movie anyways.
I will be back to the theaters for this. Sure, I just got my home theater setup how I like it. And yes, classic films in my collection are showing daily at whatever time I damn well please. And my snacks are both superior and cheaper.
I forgot where I was going with this.
Oh right. To the other room to watch a movie without any fucking ads.
- My Hometheater sound is better, I just don't have the giant screen, but the oled picture is still better.
  
  From what I know of the audiophile communities, to achieve better sound than that found at a cinema would require an investment akin to years of ticket purchases. Quite impressive to have such an experience in your own home.
Stop calling it a 'preshow'. It's wall to wall ads with a couple of movie previews that spoil the plot, thrown in.
- If you haven't been, Alamo Drafthouse has an actual pre-show before the movie time. They will show clips related to the movie that you'll see or clips from older versions of the movie you'll see. Also old game/toy commercials like a time capsule and sometimes they'll just show some funny Japanese game show moments.
  It's one of the reasons I like going there, you aren't inundated with ads and kind of get into the mindset for the movie before watching it.
- But how will I learn about all the new shows that will be cancelled in the first half of the first season?
lol on the off chance I go to a theater to see a movie I've just been showing up 20 minutes late...with success.
I have several decades of first hand experience saying AMC does love exactly that.
I just saw Weapons in an AMC theater and I could hear the theater next to me the whole time. This is the second AMC theater I've had this problem at.
- I saw weapons at a non-amc and heard background voices through a lot of the movie. Still not sure if that was the theater next to mine or if it's part of the movie to make you feel insane.
  
  Man I still need to go see that. Was it good? And if what you say is true that be awesome!
I wonder if the ultimate reason for cutting trailers is because there aren't actually enough trailers to air anymore. It seems like the small budget movies have largely disappeared. Going to the movies is an activity for big mega-hits that makes hundreds of millions ONLY, so there aren't enough trailers to fill the slot.
Its because movies are in digital platforms close to a month after theaters.

19 comments