The Cracker Barrel mess exposes the cynicism of the rightwing culture war
The Cracker Barrel mess exposes the cynicism of the rightwing culture war | Sidney Blumenthal
Cracker Barrel successfully shooting themselves in both feet at the same time.
Conservatives mostly dont keep up with the news, they get their outrage second hand. So Conservatives now hate CB for “being woke” or whatever the manufactured outrage was. So they wont eat there.
Liberals will hate CB for caving to the fucking morons who said changing their logo was woke. So they wont eat there.
Not to mention, who the fuck even ate there in the first place if there is any other option available whatsoever? They were already dying. Good riddance
The people who ate there were conservative middle class families. Pretty much exactly the people they pissed off with their failed rebrand.
This is the biggest marketing blunder since Bud Light pissed off conservatives by trying to appeal to the young liberal crowd. Both of these blunders are case studies in failing to know your audience.
Marketing folks: if your customers are primarily left or right wing (not both) then trying to appeal to the other side is going to backfire spectacularly. The Coca Cola strategy of trying to be as neutral and apolitical as possible is the only way to go.
I think that someone once described cracker barrel as "the place you go when you are too lazy to microwave dinner yourself".
To be fair, the new logo was objectively terrible, and they were right to abandon it.
Lefties who claim to hate them for caving to the anti-woke crowd are playing into the culture war bullshit just as much as the anti-woke morons.
If only they'd just ignored whatever bullshit con artist overpaid corporate consultants insisted that they needed to update their logo, all of this could be avoided. I'm assuming they used consultants here because I can't imagine anyone inside the company would be that fucking stupid on their own. Their entire business image is being old fashioned, "updating" a fucking plain as fuck boring logo with no personality is the absolute last thing they should have done.
Maybe other companies will take away a lesson that the overpaid brand consultants can be disastrously wrong and they shouldn't be blindly trusted.
What cynicism was there to expose? They’re very blatant about how self serving they are.
They knew what they were doing if not then they got lucky. Free advertisement and nothing changed.