Both China and the U.S. have called for a watermarking standard for AI-generated video, but neither country has addressed text-based content.
"To prevent disinformation from eroding democratic values worldwide, the U.S. must establish a global watermarking standard for text-based AI-generated content," writes retired U.S. Army Col. Joe Buccino in an opinion piece for The Hill. While President Biden's October executive order requires watermarking of AI-derived video and imagery, it offers no watermarking requirement for text-based content. "Text-based AI represents the greatest danger to election misinformation, as it can respond in real-time, creating the illusion of a real-time social media exchange," writes Buccino. "Chatbots armed with large language models trained with reams of data represent a catastrophic risk to the integrity of elections and democratic norms."
Joe Buccino is a retired U.S. Army colonel who serves as an A.I. research analyst with the U.S. Department of Defense Defense Innovation Board. He served as U.S. Central Command communications director from 2021 until September 2023. Here's an excerpt from his report:
Watermarking text-based AI content involves embedding unique, identifiable information -- a digital signature documenting the AI model used and the generation date -- into the metadata generated text to indicate its artificial origin. Detecting this digital signature requires specialized software, which, when integrated into platforms where AI-generated text is common, enables the automatic identification and flagging of such content. This process gets complicated in instances where AI-generated text is manipulated slightly by the user. For example, a high school student may make minor modifications to a homework essay created through Chat-GPT4. These modifications may drop the digital signature from the document. However, that kind of scenario is not of great concern in the most troubling cases, where chatbots are let loose in massive numbers to accomplish their programmed tasks. Disinformation campaigns require such a large volume of them that it is no longer feasible to modify their output once released.
The U.S. should create a standard digital signature for text, then partner with the EU and China to lead the world in adopting this standard. Once such a global standard is established, the next step will follow -- social media platforms adopting the metadata recognition software and publicly flagging AI-generated text. Social media giants are sure to respond to international pressure on this issue. The call for a global watermarking standard must navigate diverse international perspectives and regulatory frameworks. A global standard for watermarking AI-generated text ahead of 2024's elections is ambitious -- an undertaking that encompasses diplomatic and legislative complexities as well as technical challenges. A foundational step would involve the U.S. publicly accepting and advocating for a standard of marking and detection. This must be followed by a global campaign to raise awareness about the implications of AI-generated disinformation, involving educational initiatives and collaborations with the giant tech companies and social media platforms.
In 2024, generative AI and democratic elections are set to collide. Establishing a global watermarking standard for text-based generative AI content represents a commitment to upholding the integrity of democratic institutions. The U.S. has the opportunity to lead this initiative, setting a precedent for responsible AI use worldwide. The successful implementation of such a standard, coupled with the adoption of detection technologies by social media platforms, would represent a significant stride towards preserving the authenticity and trustworthiness of democratic norms.
Good luck watermarking plaintext and locally run models. There is no good option. If you want certainty that you are dealing with a human you lose privacy. If you want privacy you cannot know where the plain text came from unless you sign each file cryptographically. Then you only know it came from a certain source, but there is no guarantee how that source made the text. Welcome to the new world.
It's not even about trust. It's that I am confident I will have no clue who is a real life human being anymore soon. Autogenerated images, video, and text is practically in its infancy but already exists in the uncanny valley of being impossible to determine which is real and which is not. Imagine 5 years from now when perfectly lifelike high res video of practically anything you can imagine can be generated on the fly. Essentially the only thing I will have any certainty on is what I can witness in person. Or, if I have a circle of trust I can choose to believe content published by certain organizations or groups.
It may actually push us away from tech and back to the community, which could be good assuming we survive the transition.
There are ways to watermark plaintext. But it's relatively brittle, because it loses signal as the output is further modified, and you also need to know what specific LLM's watermarks you're looking for.
So it's not a great solution on its own, but it could be part of something more comprehensive.
As for non-plaintext file formats...
A simple signature would indeed give us a source but not method, but I think that's probably 90% of what we care about when it comes to mass disinformation. If an article or an image is signed by Reuters, you can probably trust it. If it's signed by OpenAI or Stability, you probably can't. And if it's not signed at all or signed by some rando, you should remain skeptical.
But there are efforts like C2PA that include a log of how the asset was changed over time, providing a much more detailed explanation of what was done explicitly by humans vs. generative automated tools.
I understand the concern about privacy, but it's not like you have to use a format that supports proving that an image is legit. But if you want to prove that it is legit, then you have to provide something that grounds it in reality. It doesn't have to be personally-identifying. It could just be a key baked into your digital camera (assuming that the resulting signature is strong enough that it's computationally expensive to try to reverse-engineer the key and find who bought the camera).
If you think about it, it's kind of crazy that we've made it this far with a trust model that's no more sophisticated than "I can tell from the pixels and from seeing quite a few shops in my time".
I think the Boomers are a lost cause when it comes to this, but you need to teach younger people critical thinking. You need to get your news from trusted sources. You should not be blindly forming opinions based on random facebook pages or reddit comment chains. Every single thing you read on the open internet should be treated with suspicion. Watermarking is just too easy to get around.
Idiots are conditioned to be idiots. It made the best consumers. Now it is falling apart. They will start WW3 to kill everyone and start over after raiding and pillaging. It is always a war against the peasantry to perpetuate the illusion of exceptionalism.
Hey ChatGPT, please generate a watermark matching the
global watermarking standard for text-based AI-generated
content and add it to this valid non AI generated text:
[text here]
"Hey $politician, why do you use AI to generate your speech? I have proof! The watermark does not lie!"
Not quite how digital signatures work, but not far off from a likely scenario once issued keys start getting compromised and used to spread convincing images for a short period before being invalidated. Your uncle on Facebook: "They said this image was authentic yesterday, and now they say it isn't! Who is making these decisions?!"
I can download and run my own build without any watermarking or I can download a watermarking version and remove the watermarking function.
This is wholly inept and indicates a fundamental misunderstanding of how the technology even functions.
The ONLY option is to force education on the people in order to get them to learn to critically think, but that would be objectively bad for every elected official since the only reason most of them have their jobs is because their constituents either can't critically think or don't follow their 'promises' post election.
Which requires you to implement the watermark saying you're an AI. Just... Don't. If a regular person can make a watermark saying they are a real person, what's to stop an AI from doing the same? What can the human do that the AI can't? Unless you go down the draconian "everyone has a real ID linked to their digtal personna" route. And what's to stop an AI from creating the text, a human from copying it and posting it as their own? Click farms already exist.
I'm afraid forcing watermarking generated content is doomed to fail, for 2 reasons: first it has to be voluntary, second, watermarking can always be removed if one does not care about preserving the exact content.
Rather, I believe systematically signing original content may alleviate some of the issues created by algorithmic content generation.
The research suggests it will be quite hard to remove in practice. Probably needs to be tested more in the wild though.
And it doesn't have to be voluntary. But even if it is, the main AI companies may want to start doing it anyway. Training their models on ai generated text can lead to model collapse, so they will want a way to avoid that.
What about the human disinformation specialists that have ruined previous elections handily without AI help? Where are the watermark protections on their hogwash? Also, won’t bad actors simply subvert the watermark thing, leaving good-guy edits and helpful summaries by AI in doubt because of the presence of a watermark that demonizes them? Can someone please explain this weird reality I am finding myself in?
Speaking of weird… imagine a future where AI is fighting for its personhood rights and laments on this watermark thing, likening it to the apartheid era documentation of South Africa or the Judenstern the Nazis forced people to wear. I know I know, that escalated quickly…
Crazy. Looks like the world is full of people who believe that the fact that a human claims something is enough reason to believe it. That explains a lot, once you think about it, except why people would be so gullible.
I hope it's too obviously a terrible idea to get far, but I fear it might get pushed quite a bit. I can see the copyright lobby getting behind this in a big way, as they are all about controlling the spread of information.
The capability to generate massive amounts of hyper-customized content which appears indistinguishable from human-generated text poses a significant threat to the integrity of the democratic process.
Detecting this digital signature requires specialized software, which, when integrated into platforms where AI-generated text is common, enables the automatic identification and flagging of such content.
For instance, Brazil and Indonesia, two countries with vast AI capabilities and a recent history of contentious elections, may see this initiative as critical to safeguarding democratic processes.
Tech-forward nations such as Kenya might embrace these standards to bolster their growing digital economies and democratic institutions, while others might be cautious, weighing the benefits against the potential for external influence over their internal affairs.
This must be followed by a global campaign to raise awareness about the implications of AI-generated disinformation, involving educational initiatives and collaborations with the giant tech companies and social media platforms.
The successful implementation of such a standard, coupled with the adoption of detection technologies by social media platforms, would represent a significant stride towards preserving the authenticity and trustworthiness of democratic norms.
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Yes, that's only a half-measure against script kiddies. It won't deter ressourceful actors, but that's better than nothing (efficiency comparable to DNS blacklisting for copyright protection).