At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to b...
At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account.
It doesn't look as good as you would think. The spacing between the lines in the "X" logo aren't evenly distributed, which means the added lines aren't spaced properly either.
Take my word on it, the end result looks more like a dancing cactus than a specific symbol used during World War II.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
And there's literally an entire black market of veterinarians recommending a very specific antiviral to cat parents unfortunate enough to have their cats be among the 1% of the global cat population whose mutation of feline enteric coronavirus (FECV) to feline coronavirus (FCoV) brings about Feline infectious peritonitis (FIP), and that specific life-saving treatment is behind Gilead Sciences' refusal to release their patent to veterinary use...
The only surefire way for these company to control what their content appears next to is to rely on themselves. I expect them to start experimenting with the Fediverse, especially Mastodon, soon.
... Shitposting on Lemmy is still superior for organic marketing though, especially for movies.
How about a disclaimer for companies like people have when they play online. "Statements and opinions made by users do not reflect those of X" ESRB for ad companies to get it.
Because it's annoying when a lot of good shit goes to dog shit when ad companies get involved with the creative side of things. Just have it in the contract up front if it's not already and they can agree to be on the platform all in or all out.
Something like that is already in law as a kind of default. Companies are not responsible for the content posted by their users on the basis that no entity could possibly police that much content, with two exceptions:
-Content must be removed if it is illegal and has been specifically pointed out by appropriate authorities for removal.
-If an organisation willingly polices their own content in any way then they also take on responsibility for it.
I'm glad companies are pulling out of X but I've never understood this reasoning for removing your ads tbh.
Every single person who sees your ad knows that it has just been served by the website and has nothing to do with the post/content or author.
Like on youtube, why do companies not wanna advertise on a video with cussing? We all know that the language used in the video has nothing to do with the ad playing before.
Association is unavoidable regardless of logic since it is an emotional response. Much like disliking a certain food you associate with a person that was mean to you. Marketing is a Social Science not a Technical one.
It's a platform that allows and encourages Nazi content. If your ad is getting served next to Nazi content on a website that allows and encourages Nazi content, it stands to reason that you do, in fact, support Nazis because you bought the ad in the first place. Twixxer or whatever tf it's called has undergone a lot of fast changes and sometimes corporations are slow to react so I can give the benefit of the doubt up to a certain point, but at this point we all know that you're supporting right wing terrorists by advertising on Twitter.
"The platform shows that ad to you because algorithms think you're interested in seeing"
There's your answer right there. The platform sees what you're interested in and serves up this ad. "You seem to be interested in a whole bunch of Nazi shit, here's an ad for my product" is not a good look for most companies. It's very simple PR.
Because the internet itself functions based on the ideals of Communism… Literally.
There are many moving pieces to "the Internet". Literally none fundamentally work based on Communism. Any "free work" is a fancy version of Black Friday doorbuster sales.
Who designed the internet?
The United States military and research universities. Universities fund research to attract prestige, patentable technology, court donations, etc.
Did they make everyone pay for it?
The early Internet was not available, period. For pay or not. Al Gore as Senator, pushed for it to open it for commercial exploitation and commercial ISP's began. Unless you had 500 hours of free AOL dialup, you were paying for it.
Who designs and maintains the protocols the internet uses to communicate with?
Cisco, IBM, Google, AWS, and others hire engineers to sit on the IETF, w3c, etc committees. They publish protocols so their employers can sell new products or maintain marketshare. As a side gig, they also review and approve protocols like ActivityPub.
Do they charge licensing fees for you to use them?
No, the expense is recouped when companies buy products that are built around those products.
Who writes the encryption algorithms that make HTTPS actually secure?
RSA is a multi-billion dollar security company. HTTPS certificates are products that you purchase from Certificate Authorities. Let's Encrypt is funded by commercial companies to ensure consumer confidence in their main products.
Are they open source?
Sure. The algorithms are also reviewed and approved by NIST, a Communist agency run by the Communist country, the United States of America. You generally do not commercially use use an algorithm if it has not been approved by NIST.
Can you use them without paying a licensing fee?
Yes. Again, the expense is recouped when companies buy products that are built around those products.
Who designs and maintains the HTML specification?
Google, Apple, Mozilla, etc.
JavaScript?
As above.
Video codecs that make YouTube function without royalties?
Streaming services are communism now?
Communism is EVERYWHERE, and it’s glorious. Why do you so utterly fail to understand what it even is?
Ah yes, the ultimate form of communism: VENTURE CAPITALISM.
And I think you need to investigate how a lot of open source gets funded (if it does at all) and why. It's definitely not communism and in some cases, it's a worse model than even capitalism.