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My real worry with Google's voyage into enshittification (thanks to Cory Doctorow @pluralistic the term) is YouTube.

My real worry with Google's voyage into enshittification (thanks to Cory Doctorow @pluralistic the term) is YouTube.

Through YT, for the past 15 years, the world has basically entrusted Google to be the custodian of pretty much our entire global video archive.

There's countless hours of archived footage — news reports, political speeches, historical events, documentaries, indie films, academic lectures, conference presentations, rare recordings, concert footage, obscure music — where the best or only copy is now held by Google through YouTube.

So what happens if maintaining that archival footage becomes unprofitable?

tech #technology #Google #enshittification #youtube #video @technology #capitalism #film #television #cinema #art #arts #SocialMedia #business #economics

80 comments
  • @ajsadauskas @pluralistic @technology As a professional video editor with an add’l interest in audiovisual archiving, I spend a lot of time discussing how it’s not in my clients’ best interest to put their media legacy into YouTube/Google’s hands. Not only is it a compressed version, which isn’t good for repurposing (editor hat), there’s absolutely no guarantee it’s going to be there for the long-term (archivist hat). If they want to use it as a delivery platform, fine. It’s not an archive

  • @ajsadauskas @pluralistic @technology

    Can I SHOUT LOUD ( to far too many people still covering their ears ! ) TOLD YOU SO ! ACTUALLY IS ALREADY HAPPENING ! .. "Oh it's always going to be on the internet to download when I need it" .. NO IT'S NOT !! How many times YT for whatever reason took down something or forbidden you to see in full or .. What's going to happen ? That when they'll really need money they'll start say PAY OR WE TAKE ALL DOWN .. and content will vanish from YT !

  • @ajsadauskas@aus.social Minor correction: "becomes unprofitable" should be "becomes insufficiently lucrative".

    Furthermore, how much revenue Google needs to make from each of its properties including Youtube keeps going up quarter after quarter thanks to insatiable shareholder appetite.

    It's like sending a citizen each day to the nearby dragon to get it to leave you alone, but over time the price keeps going up.

    @pluralistic@mamot.fr @technology@lemmy.ml

  • @ajsadauskas @pluralistic @technology i think it already is unprofitable, just that they haven’t decided (how) to act upon that fact.

    On the other hand, is hosting it all become more or less expensive over time? If server costs are getting lower faster than the amount of stuff people upload grows, they could well keep it just to know what every person online wants to watch (and show ads, I guess).

  • @ajsadauskas @pluralistic @technology
    "So what happens if maintaining that archival footage becomes unprofitable?"

    Things improve.

    Youtube does not have a monopoly because it's the only video app installed on your computer, but because it's the one everyone uses.

    Plenty of people have tried to compete, but Youtube was good enough. Others had good reasons to try but concluded that Youtube was good enough.

    When Youtube is no longer good enough, they get to show they can do it better.

    Google search is worse, because it hasn't been good enough for a long time, but somehow every competitor has decided to be worse. Altavista 25 years ago beat what Google search is today, I can't imagine Microsoft being unable to afford to bring Bing up to Altavista levels.

80 comments