Yeah, but these guys have got tens (or hundreds in Cowell's case) of millions and will always be earning from various royalties etc. There's no need for them to make these adverts.
Yesss these adverts are driving me insane! I assume they must be paying them a ton. The game is probably only artificially popular because of this huge advertising campaign which appears to be aimed at older generations whose only exposure to videogames is the whole candy crush genre. So perhaps seeing these 'celebrities' playing the game will entice them.
Why they feel the need to advertise to me though, I have no idea. I'm never going to play that game.
I want to punch that fuckin king's dumb-fucking face. Also I'll never play an app that purposely makes ads that have you fail or lose (CaN yOu Do BeTtEr???)
One thing to consider is not to underestimate mobile games. They make a lot of money. A lot. No, more than that. Also keep in mind how little cost they put in it besides advertising.
I've been seeing them on YouTube. Amanda Holden is another one but that's all I've seen so far. It might just be a collab for Britain's Got (no) Talent or something
Luckily I've managed to escape these (ad and tracker blockers ftw), but it sounds a lot like the coin master rubbish featured in an old Jarvis Johnson video.
Weirdly enough, this game is better than several others and doesn't come with ads or online requirements. You can win levels without having to spend a penny.