By banning porn. Out of all the things that could motivate people to search for alternatives, this might be the most durable driving factor.
Outside of that I think it will be a slow decline in quality. Eventually quality content will decrease more and more, and low effort memes and bot content will take over.
All the longer term users who keep the ecosystem functional will leave in frustration. That is, the ones who didn’t leave already over spez deciding to kneecap third party clients.
Once those users are gone, the death spiral starts.
Tbf Reddit revenue comes from ads that are based on traffic, so even if 99% of the accounts are fake bots they still make money. I think that loophole will keep them on forever
I mean, not long term though? Advertisers and Marketers don't invest if their ads don't have some ROI. And no bot is going to engage with an ad to the point of actually result in a sale for obvious reasons.
I expect Reddit to die in a couple decades for the simple reason that no social media platform will out last a generation of users. I could be wrong, as the modern social media landscape isn't even one generation old, and perhaps there will be multi generational social media platforms, but I just don't see it.
I know you're quoting TS Eliot, but this for real. Just like MySpace, Digg, Cracked, and many similar sites, they will still exist for the longest time, but gradually evolve into an entirely unrecognizeable form. Then one day they'll all shut down, and people will react with "the what-it now" and "that's a name I've not heard in a long time."
After the IPO, Reddit stock plummets and Steve Huffman leaves with a big payout. Reddit Inc appoints a new CEO who starts to push deeply unpopular changes in the name of turning a profit. There is a major exodus to other platforms.
I don't know the last time I was linked to it, but yes it still does. The fate of some of these things is to eventually transition to a living museum, if they don't die out for long enough. Like the Space Jam website.
If they survive IPO and the shits storm that will bring, It will be the porn ban. We all know someone with a big wallet is going to push the change eventually.
I think the new preferential treatment in Googles algo will cancel out people leaving due to content getting stale.
This is honestly what I expect to happen. Once the porn is banned, people will stop going there. It has a lot of info for obscure communities and tech communities, but eventually that will start to move to other places.
Repeat until the entire internet is a dusty smelly unkempt nursing home where orderlies occasionally kick you in the ribs.
I have seen the future and this is it.
The same way it happened with digg: Clear turn against user interests to chase revenue from brands directly, a slow but steady drain of its important users to competitors, a sinking of its stock value, until it is finally acquired by a online brands clearinghouse like Demand Media for parts.
Itll slowly bleed out users to a number of alternative forms of social media and become functionally irrelevant like Slashdot. Still alive but in the same way someone with most of their brain turned to fluid and kept alive on life support.
It's the walking dead ... it's like someone with an infection that isn't being treated and eventually will develop gangrene, lose a limb, keep living for a while and still recieve no treatment.
It gets bought by a different company (possible through majority share acquisition), the new company makes a lot of changes (removing NSFW communities, etc) triggering stronger protests than the API changes because it affects more users.
It's predatory garbage -- I've had some VCs as customers and I guarantee that if the IPO was expected to do well, they would not leave a dime on the table for contributors. Generally if you don't know who the bag-holder in these schemes is... chances are it's you!
I still help out people on Reddit, because a lot of foreigners don't know how to do things in my country (e.g. find medication they need) and that's where they ask. If it vanishes tomorrow, I don't really care though, haha.
Something new and better and big and reddit-like probably pops up while reddit continue with their enshittyfication, slowly but surely it will die like Digg.
*note: that new thing isn't lemmy but something else by another big corpo, just like Bluesky.
it'll continue to stay up for years, funded by gullible investors who are convinced that the heavily sanitized and automated interactions are genuinely organic
One evening Reddit, while at a play with his wealthy parents, decided to leave early and went out the side exit into the alley. Unfortunately for Reddit, in this story the ne'er-do-wells shoot the kid, parents were fine and they had more kids after, changing nothing but their name.
When the CEO gets in a tiff with Google or Microsoft and starts blocking scraping for indexers. At some point someone in charge is going to get pissed off that search engines include significant text extracts of answers baked into their results (which is valid, we really need to crack down on how abusive Google is to the internet at large) and launch a lawsuit or two to block Google from including Reddit results in responses.
Once that happens all the valuable long term information on Reddit will be lost (there's absolutely no chance Reddit can build a decent search engine given how deeply unprofitable it is) and the site will be truly dead.
I never understood this. They were sitting on a mountain of data. It's maybe a masters project or at maximum a PhD to build a search engine from it. That's 60k a year, for 3 years, max. How did they have no interest in building their own search?
One thing I just saw is new tools for brands. This doesn't say so, but I could imagine them allowing brands to pay to post on subreddits against the will of the moderators.
If they do that, or turn off old.reddit, I think they'll drive away many of the core users who make communities there valuable (those who didn't leave after the API debacle).
Shit content and answered posts making Reddit irrelevant for "googling" job people is how it will die, the same way Quora became shit. Copypasta and bot answers, long answers with no substance aimed at karma farming is how they all die.
Reddit is starting to fall apart already and while I benefitted a lot from it and contributed a lot, I am not sad about its death.
Social media deaths are so slow and monotonous. I'm expecting something similar to Twitter and even Tumblr, where eventually it ends up in the hands of the only manchild CEO willing to touch it, and they start chasing users away personally.