Irdeto, the developers of the anti-piracy software Denuvo, announced a new tool that will allow game developers to easily track leaks back to its original source.
May everything remotely involved face increased leaks and piracy until the end of time. Denuvo is such a scam focused on the fears of corporate execs. It's simple really. Make a good game and sales will follow. Anyone that pirates probably wouldn't buy it in the first place, though many who pirate do go on to buy the game later if they like it.
This here. Through the years, if I ever pirated a game and liked it, it was instabought.
Execs that know they're producing shit are the ones that really double-down on anti-piracy measures. When piracy is considered, it turns into a challenge of quality. When piracy isn't considered, it's just about return on marketing spend.
The real lost sales are the people who pirate a game, spend 15 minutes playing it, and delete it saying "thank GOD I wasn't stupid enough to buy this". Make a refund policy just hard enough on Steam and most of those just keep the game with regret.